KOA to sell its own brand of coffee

KOA is luring consumers to its campground's stores with its own brands of coffee. The company recently partnered with City Brew Coffee of Billings, Montana (same town where KOA itself is based) to develop Winding Road Coffee Co., a private-labeled coffee program exclusive to KOA.

Results from Kampgrounds of America's 2006 Spirit of Camping Survey indicate that 76 percent of KOA campers enjoy starting their day with a coffee.

Store sales also reflect the demand for coffee grounds on campgrounds. For the past two years, coffee-by-the-cup has consistently ranked as a top selling item on KOA's company operated properties. "Due to the popularity of coffee-based drinks, we felt that it was important to provide our campers with a high quality product," said Shane Ott, KOA's president and chief operating officer.

City Brew developed several premium coffee blends for KOA. "Glowing Embers" and "Sunset Trails Decaf" are two of the combinations that are unique to Kampgrounds of America. Campers will be able to purchase these and other popular blends by-the-cup or bag at participating campgrounds.