RV Lifestyle Promoted on Super Bowl Commerical

If you'll be like millions of other Americans and glued to the set on Super Bowl Sunday, you'll likely witness a "first of its kind" commercial advertising the RV lifestyle. RVIA (Recreational Vehicle Industry Association) says it's dropping a wad of money to put RVing before the American public in a 30-second spot.

The advert, titled, "Imaginary Friends" has run before, but never to such a potentially large audience. Last year 94 million sets were tuned to the Super Bowl and thousands more are anticipated this year. While the exact amount RVIA will spend on the pricey spot hasn't been declared, it is part of a $16 million media package for promoting the industry in 2008.

The spot features the adventures of a young boy traveling via motorhome through America's adventureland. It will air sometime during the final half-hour of the Fox Super Bowl pregame show. If you're not into sitting in front of the tube waiting for gladiators to duke it out on the field, relax. Turn your web browser over to the RVIA media section and click on Watch "Imaginary Friends 30 Seconds" to see the commercial without the added interruptions!