RV Lifestyle Promoted on Super Bowl Commerical

If you'll be like millions of other Americans and glued to the set on Super Bowl Sunday, you'll likely witness a "first of its kind" commercial advertising the RV lifestyle. RVIA (Recreational Vehicle Industry Association) says it's dropping a wad of money to put RVing before the American public in a 30-second spot.

The advert, titled, "Imaginary Friends" has run before, but never to such a potentially large audience. Last year 94 million sets were tuned to the Super Bowl and thousands more are anticipated this year. While the exact amount RVIA will spend on the pricey spot hasn't been declared, it is part of a $16 million media package for promoting the industry in 2008.

The spot features the adventures of a young boy traveling via motorhome through America's adventureland. It will air sometime during the final half-hour of the Fox Super Bowl pregame show. If you're not into sitting in front of the tube waiting for gladiators to duke it out on the field, relax. Turn your web browser over to the RVIA media section and click on Watch "Imaginary Friends 30 Seconds" to see the commercial without the added interruptions!

On Texas Gulf? Wanna be on TV?

The CBS television network is bringing its popular morning show, The CBS Early Show to South Padre Island's KOA Campground. On Thursday, August 2nd, crowds will gather to cheer, scream, and generally make themselves look silly, all in an effort to be part of a national TV happening.

The Early Show is presenting a special series called the Great American Vacation Giveaway. Where better to hype vacations than at an RV park? “Bring your signs and your voices to the campground on Aug. 2,” said KOA spokesman Mike Gast. “We hosted this same event last summer in Billings, Montana, and it was a great chance for everyone to appear on national TV.”

With a broadcast start time of 7 a.m., if you "drop anchor" at the KOA, you'll be ready when the video starts rolling. The shooting will continue to 9 a.m. Refreshments, prizes and entertainment will highlight the live festivities. For reservations, call the KOA at 800-562-9724.

Photo courtesy cbsnews.com