Survey findings in a recent report from Outdoorsy debunked some long-held RV myths, uncovering new insights into American and millennial travel. In a historical shift, Americans say the freedom to do what they want and experience new things are vital to their happiness ahead of material possessions, and for nearly half of those surveyed, RV travel represents freedom and adventure.
More than two-thirds of Americans would rather travel to a new destination every week (68 percent) than have sex every day (32 percent). Additionally, 55 percent of Americans say they would travel by RV specifically to have an adventure, with approximately a quarter of respondents saying it allows them to escape reality (27 percent) and gives them cool stories to share (26 percent).
Americans also say the freedom to do what they want (95 percent) and the ability to experience new things (84 percent) are important to their happiness. These are more important than material possessions (53 percent) or sharing life on social media (33 percent). The desire for exploration and experience is particularly relevant for RVers who say that freedom to do what they want is an important aspect to their happiness, coming in at a staggering 99 percent and 98 percent respectively.
“RV travel is making a big comeback, driven by millennials and their love of the freedom it offers. While our survey results will be surprising to a lot of people, our team at Outdoorsy has known about this trend for years,” said Jeff Cavins, co-founder and CEO of Outdoorsy.
It’s about the journey, not the destination this summer.