Kampgrounds of America Inc. just added a new feature to its popular KOA.com website that KOA leaders claim will make it easier for campers to find a campsite at its 520 locations in North America.
The new enhancement to the site’s search capabilities will allow guests to see sites that are still available at multiple KOA campground locations at a regional level, making booking easier across KOA locations.
“One thing we know is that there is a big increase in the popularity of camping,” said Whitney Scott, KOA chief marketing officer. “According to the most recent edition of KOA’s Monthly Research Report, over 52.6 million households are planning to camp this year. With 4.3 million new households camping in 2021, a lot of people are trying to find a great spot to camp. It’s critical we make it easy for them to find a quality KOA site.”
Scott said the new search function will make it easier for campers to quickly search for openings and book the site they want, where, and when they want it.
“There’s a real advantage for both the guest and the campground owner with this addition to KOA.com,” Scott said. “You have the ability to fill open dates and draw in new guests who can search across multiple locations. It’s a win-win.”
Depending on your destination, most KOA’s are too few and far between to make it worth it. Smoke and mirrors to hide the failure of their rebranding scheme. Price increases with little to no increase or improvement to campsite services. KOA no thanks.