Monday, December 4, 2023


My best business ever ended when I was 10

By Chuck Woodbury

I live and work in a complicated world. It wasn’t always so. I once operated a Kool-Aid stand. At times it was a lemonade stand. I was young, of course — perhaps 10 when my beverage career ended. It was good work. My mother furnished the raw material. She bought the Kool-Aid or furnished the lemons. My job was to paint a cardboard sign offering my service and to haul a small table and pitcher of beverage about 40 yards to the side of busy Lark Ellen Avenue, which provided plenty of drive-by traffic and customers. And, of course, I was the proprietor, sales manager and salesperson.

cool-aid-741Of all the businesses I have ever owned, this one offered the best return on investment. There was no business license, no taxes to pay, no rent, and the cost of the goods I sold was free thanks to my mother’s generosity. Every penny I made went into my youthful pocket, to be spent later on such essential kid items as red licorice, root beer and comic books.

Today, whenever I pass by a Kool-Aid or lemonade stand, I purchase a drink to support the young entrepreneur or entrepreneurs. Really, here’s the rationale: I can pay 50 cents for a drink there or I can keep driving and pay $3 at Starbucks. So, as you can see, after all these years roadside beverage stands are still providing an outstanding return on my investment.

Chuck Woodbury
Chuck Woodbury
I'm the founder and publisher of I've been a writer and publisher for most of my adult life, and spent a total of at least a half-dozen years of that time traveling the USA and Canada in a motorhome.



0 0 votes
Article Rating
Subscribe to comments
Notify of

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inline Feedbacks
View all comments

Sign up for the

RVtravel Newsletter

Sign up and receive 3 FREE RV Checklists: Set-Up, Take-Down and Packing List.