Study reveals habits and desires of new RVers

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    A new report from Go RVing examines how the RV buyer of the future will use technology so that the RV industry can determine the best ways to reach out (i.e., sell RVs) to those potential customers, reports Woodall’s Campground Management

    The report suggests some new ways for Go Rving to best reach emerging audiences — Millennials, African-Americans, and Hispanics — in an authentic way. The survey’s results are not only important, but are also relevant to sellers and marketers of RVs who can incorporate the action points into their own sales and marketing procedures.

    Some key findings of the report focus on how three emerging groups of future buyers of RVs have different expectations when they consider the outdoor lifestyle and what they would enjoy about RVing. Millennials, for example, are young and driven by a need for freedom found in the great outdoors. Hispanics are price-sensitive and fiercely independent and are focused on self-expression and creating experiences. They also respond to the DIY nature of road trips. And African-Americans, most of whom are city dwellers, value family escapes to the country, spending time with loved ones, and enjoying the outdoors.

    Some of the survey’s key takeaways and action points:

    • California, Texas, and Florida had the highest amounts of conversation.
    • Content about RVing does best on Instagram and Twitter across all audience segments.
    • Hashtags are widely used by the RVing community on social media.
    • Upgrading and maintaining RVs is a point of pride for owners.
    • Most of Go RVing’s current social content focused on the benefits of RV travel, while very little content aimed to address the barriers preventing people from purchasing/renting an RV.

    ##RVT861

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    Phil McCrakenSteveChuck WoodburyJerryPaul DeLaurentis Recent comment authors

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    Phil McCraken
    Guest
    Phil McCraken

    Just an observation. Stopped by the RV show next to the RV hall of fame a couple weeks back. Manufactures are not including the propane stove as an option, huge mistake. Also, got a peek inside a Thor 24ft. Sprinter chasis, and again no oven. Not sure what’s going on, but if you use your oven at home, then why change up the equipment, at least offer it as an option, THOR.

    The vast majority of National Parks, are no hook ups. So, the only offering of microwave/convection oven is just dumb.

    Steve
    Guest
    Steve

    Chuck, We have conversed before. I am an Industrial Engineer and I worked in the RV industry in Elkhart. I have a 2015 High Country and I expect some issues. Some are design problems and some are workmanship and some are because we are driving down the worst roads in American history. But the roads are another story! A lot of the problems with RV quality are the inconsistent processes at the mfg – building 1/2 million unit in a year means pushing them thru quickly. The mfg’s need to spend a little more time on process control and the… Read more »

    Jerry
    Guest
    Jerry

    I have a 2017 29.4’ THOR A.C.E. that I purchased in late 2016. I have put about 23,000 miles on it and,so far, I’m very happy with it. It’s had some issues but Thor and the dealer have stood behind it and everything has been repaired as found. It’s not a Prevost but I knew that going in. I put a Blue Ox True Center steering system and a Roadmaster Torsion Bars on it and now it handles very well. Before that it was a struggle. The toilet goes off at an angle but I’ve never had a problem. (Knocking… Read more »

    Chuck Woodbury
    Admin

    Jerry, no, most of our readers are happy with their RVs. But when 21 percent of them describe the workmanship on their RVs as poor or terrible, that is a problem. As I have said many, many times, the other 80 percent typically have normal issues that are easily fixed. These people don’t need any help from us, but those 100,000 who buy poor quality RVs each year — especially all those people who cannot get them repaired — do need someone to represent their interests. I’m at the time in my life where helping people who need it is… Read more »

    Paul DeLaurentis
    Guest
    Paul DeLaurentis

    After all the negative reporting on new RVs, we decided to buy a used one. We researched the best reviewed and reported units in our price range. We weren’t concerned with the year. Ended up in an 8 year old American Coach. Lightly used, all records and well within our budget. We couldn’t be happier. W very well designed and built RV. Now, we simply pass all of those service centers.

    Chuck Woodbury
    Admin

    Paul. That’s great news, and, frankly, it’s what happens to most RV buyers who do their research, and especially those who buy used coaches that were well maintained and have records to show it.

    Booneyrat
    Guest
    Booneyrat

    The RV industry got burned in 2008 when the banks tightened their greedy grip on money and many RV brands were gobbled up by large corporate conglomerates who only think about profits for their shareholders. Now these same greedy conglomerates are after a fast buck any way they can get it and fools who do not do their research before buying an RV are getting a grease job. I know I got burned by Grand Design and it’s Blue Dog RV dealers,I will NEVER buy another new RV again,instead I will look for an older well built rig that has… Read more »

    Darrel
    Guest
    Darrel

    “instead I will look for an older well built rig that has been maintained well”

    Exactly. That’s what we do.

    David Hernandez
    Guest
    David Hernandez

    Five things the RV industry can do to get me back into an RV are: 1. Build a quality product with quality assurance checks at the factory to fix the multitude of defects 2014 and newer RVs are leaving the factory with. My many RVs prior to that year had one or two minor defects we quickly resolved during a service visit. The last one was a clear lemon (which unfortunately doesn’t apply to RVs). 22 months of ownership meant 11 total months (3-4 months each visit) without it while it was in the shop. Each visit involved 11-37 defects… Read more »