Friday, August 12, 2022


Do you want Endurance, the electric pickup truck?

By Russ and Tiña De Maris
We wrote earlier about Endurance, the electric pickup truck. It’s the genius of startup builder Lordstown Motors. The company has formed an alliance with Camping World to act as a seller and service point for the coming EVs. Now the air is crackling with more news of the electric pickup.

100,000 reservations

Earlier this week, Lordstown crowed that it now has 100,000 reservations for its new pickem’up. How does that translate to orders? While the interest shown is significant, like Grampa always said, “Don’t count your money until it’s in your fist.” The “reservations” are non-binding.

Interestingly, the average potential customer (if they follow through) is buying 600 trucks each. We’re not sure how many RVers would buy more than one pickup, let alone 600 of them. It seems all these reservations are from commercial fleet operators. Government entities have expressed interest but can’t place an “order” until the truck is actually in production, which won’t be until later this year.

While production hasn’t yet fired up, Lordstown does have a prototype truck (pictured). You’ll note it is a full-size rig, which the company is promoting as “designed for fleet operation.” Note those words, if you will. They may become significant to RVers and other family-type buyers down the road. Will you need endurance if you buy Endurance, the electric pickup?

250-mile range

The claimed range of Endurance is 250 miles. Once again, we point out that’s not too many miles for a recreationist. In the world of fleet operations, 250 miles is great. We can imagine a plumbing contractor employee tossing his tools in the back and heading off to a few local job sites. Trot around town or out a bit in the county, and at day’s end, plug ‘er in for an overnight charge.

With a projected tow capacity of 7,500 pounds, there are some towable RVs that could fit into the picture. But what happens to the projected 250-mile range when that kind of load is dropped down on the hitch? We find it quite interesting that Camping World is hitching up to the Endurance star, since Lordstown itself promotes the truck for fleet use.

Do you want Endurance, the electric pickup? Beta test units will soon be hitting the road. We’re not sure how Lordstown will determine who gets the Beta units, but it would definitely be interesting if a few RVers were selected for the job. Then come September, when Endurance rolls onto the streets for the general public, we’d have a better idea of just how much endurance there really is.

Photo credit: Lordstown Motors via 


Get an electric truck – or RV – from Camping World?
Tesla truck: Useful to RVers? Or a waste of money?



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1 year ago

I’m pretty sure that Camping World would have been much smarter to work out a deal with Rivian. Product soon to be in production, greater mileage, more towing capacity. Just sayin’

Bob P
1 year ago

If you want to see how EVs fair in towing situations go to You Tube Fast Lane Car under Tesla towing. Tesla’s model X is rated to tow 5000 lbs, they found a small off road camping trailer in the 4000 lb range and started to tow from their headquarters in Boulder, CO to Portland, OR. They barely got 100 miles and the battery level was so low they had to call back to the office and have one of the others bring a pickup truck to take the camper back home while they limped to the next charging station so they could continue their trip. It seems when you add several thousand lbs more weight the batteries use far more electricity, hmmm almost sounds like an ICE car/truck when you pull a trailer, gas mileage goes down, but unlike the EV gas stations are on every other corner and it only takes 10 minutes to refuel where th EV can only be recharged in very few places and it takes several hours. When the infrastructure is in place to accommodate EVs and it only takes 10 minutes to recharge then

Bob P
1 year ago
Reply to  Bob P

They will be a viable alternative.

1 year ago

Don’t get excited about this truck. I work for a large delivery company that purchased a couple thousand of their workhorse delivery vehicles. They stated a 100 mile range. Loaded and under normal use the best ever has been 50 miles. Most can only get 30-40. It also cost about 250k to install charging infrastructure for 10 vehicles. Cargo inside the vehicle, hills, and highway driving use the battery very fast.

Mark B
1 year ago

Camping world can’t even fix an RV.

Bob P
1 year ago
Reply to  Mark B

Luckily there will be less maintenance and if a customer buys 600 but really only needs 100 camping world will have enough time to work on 2-3 at a time if they’ve got the parts.

tim palmer
1 year ago

It’s a start. We are not all still driving Model T’s.
Back then people asked “Where are you going to drive? There are no roads”

Last edited 1 year ago by tim palmer
1 year ago

I really like the idea of electric vehicles, but there are some issues. Who’s gonna pay for the roads? Every gallon of gas or diesel has 40, 50, or more cents built into it for road work. It’s a combination of federal tax plus variable state tax. That doesn’t mean it all gets spent on pavement like it should, but it’s still there when you are pumping your fuel. The point is, unless there is a way to add a tax to recharging, where do we get the funds to pave a highway? For myself I could really get interested in a small commuter style vehicle that I could charge at home overnite from a normal 15-20 amp outlet and get maybe 100 miles of running around with either the A/C or heater running. When that technology is normal I’ll start shopping. A big plus would be using it as a toad that recharges as I drag it behind our motor home.

Bob P
1 year ago
Reply to  Dan

You need to do some research, recharging on a normal wall outlet will take you 2-3 days. My nephew bought a Tesla, installed the hi-amp recharging equipment in his garage to the cost of $7200 and the states have got you covered on the gas tax, TN charges you an extra $150 for your tag each year.

Tommy Molnar
1 year ago

Where’s the mention of the 0-60 mph claims? I thought ALL electric vehicles have to show 0-60 ratings??? 🙂

Bob P
1 year ago
Reply to  Tommy Molnar

My nephew’s Tesla does it in 3.2 sec

Roger V
1 year ago

I was interested till I heard of the Camping World affiliation.

1 year ago

Limitation is still battery technology equals dead weight equals range. Where is my backback nuclear power plant?
Just saying.

1 year ago

The advances in electric vehicle/battery technology are exciting. Hope I live long enough to see extreme reductions in fossil fuel usage, and parking lots that don’t look like oil dumps.

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