Anyone who has spent much time on the back roads or minor highways of America has most likely enjoyed the “welcome to town” messages on billboards at the city limits of small communities. In the 1990s, I spent several months each year traveling the back roads of the American West in a motorhome, writing and publishing my quarterly newspaper Out West as I went. Over that decade I snapped photos of many such signs. Here is a short video essay I put together back then. The quality is not too great as I had to transfer the essay from VHS to a digital format before posting it online.