Mike Gast

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Mike Gast was the vice president of Communications for Kampgrounds of America Inc. for 20 years before retiring in 2021. He also enjoyed a long newspaper career, working as a writer and editor at newspapers in North Dakota, South Dakota, Oregon, and Montana. He and his wife, Lori Lyon, now own and operate the Imi Ola Group marketing company, focusing on the outdoor industry.

Full-Time RVing

Work campers are a valuable commodity for labor-hungry campground owners

Mike Gast - April 22, 20228

There may never be a better time to be a work camper. The ever-increasing cost of the RVing lifestyle, along with new factors such as...

News

More RV techs on the way, but don’t expect a quick fix to long repair waits

Mike Gast - April 16, 202210

If you’ve had the misfortune of being forced to take your RV in for service lately, you’re well aware of the impact of the...

Just for fun

New Go RVing logo reminds campers of a lot of different things…

Mike Gast - April 16, 202214

Last weekend, I wrote a slightly tongue-in-cheek opinion article regarding the RV industry’s recent attempts to rebrand its Go RVing™ marketing program. The revamped look...

News

RV rental numbers still up despite fuel prices, thanks to “nearcations”

Mike Gast - April 16, 20222

Potential RV renters are understandably concerned about rapidly rising fuel costs as they consider a recreational vehicle for their summer vacations. Parking their Prius...

Maintenance & Repair

10-year policy stops RVer from getting RV serviced where he bought it

Mike Gast - April 9, 20227

Steve Salzman wasn’t expecting a problem when he called the service department at the Wisconsin RV dealership where he had purchased his RV in...

Editorials & Opinion

Opinion: Just like campers, campgrounds are paying for fuel increases, too

Mike Gast - April 9, 20226

Setting rates is going to be a tricky business for campground owners this summer. I was talking last week with a campground owner who said...

Editorials & Opinion

New RV industry ad campaign puts boomers on back burner

Mike Gast - April 8, 202272

OPINION I’ve got some good news and some bad news for longtime baby boomer RVers. The good news is that the “seniors” age group likely...

News

Marketing study shows private campgrounds do better job of serving RVers

Mike Gast - April 2, 202247

It seems the American Camper has become the most studied species since the gray wolf was introduced to Yellowstone National Park. Everywhere you turn,...

Camping & Parks

Family-owned campgrounds snapped up by private investors, boosting sale prices and site rates

Mike Gast - April 2, 202226

Owning a campground is often a family business. Dad is usually outside taking care of the grounds and the sites, while mom handles the...

Lifestyles

Start planning now for the 2024 total solar eclipse in North America. Seriously!

Mike Gast - April 1, 20227

Get ready, the 2024 total solar eclipse is coming! On August 21, 2017, campgrounds from the Oregon Coast to the shores of South Carolina were...

News

Winnebago RV order backlog in billions, continues to grow

Mike Gast - March 29, 20228

Recreational vehicle manufacturing giant Winnebago isn’t making much progress on decreasing its massive backlog of RV orders. In October 2021, Winnebago officials announced that they...

News

Half of all campers have already booked their 2022 camping trips

Mike Gast - March 29, 20225

Kampgrounds of America’s (KOA) Monthly Research Report for March says nearly two-thirds of current campers are planning to take a camping trip in 2022,...

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