RV owners in the U.S who are in search of a little more luxury and TLC may soon have more options.
Camp Collective is a new concept in camping systems that was announced in early May. The new company is led by Quentin Incao, a self-described “hospitality guru” who currently operates a firm called Q Hospitality Management in Missoula, Montana. Q Hospitality has decades of experience in the boutique hotel sector.
What is Camp Collective?
The Camp Collective RV park concept is a bit different. Incao said the brand will be known for its extremely high levels of hospitality and services available to RVers. The quality of the high-end services will be strictly controlled because Incao and his group will own or operate every location. There won’t be any franchised parks. He said all of the Camp Collective parks with be either owned outright by his company; be leased from an owner by Camp Collective; or be directly operated by Camp Collective through a management contract.
Incao said that level of total control is needed in order to deliver the high level of services he envisions. Yet while he plans to provide many extras that may be new to most RVers, he doesn’t plan to price Camp Collective parks beyond the reach of the typical RV owners.
“We just weren’t finding anything in the current RV park and glamping market that was a true system of locations offering a high-end, elevated brand experience for RVers and glampers. There are several beautiful one-off locations, but a system of destinations just isn’t there.”
While Camp Collective would welcome all RVers with open arms, Incao isn’t shy about saying he’s taking aim at the next generation of RV travelers. “Our guests would be those looking for well-curated locations that are more detail-oriented than they may have experienced elsewhere. Camp Collective locations will be into the details of online connectivity, landscaping, and food service, to name a few. We’ll create destinations where you are free to choose whether you want to be connected or unplugged. If you need something delivered to your site, we’ll make it happen. We will be like Ace Hotels meets WeWork.”
When is it coming?
Incao and his group plan to open their first two locations by the end of 2021, and then add from 3-5 more parks in popular locations each year. Right now, Incao is focused on generating the funding he’ll need to purchase and lease the parks, and also make the necessary improvements to bring amenities up to his high brand standards. He isn’t ready to announce just where the first parks will be located.
A visit to the company’s website shows a site intentionally lacking guest marketing materials. It’s instead targeted toward potential investors. Incao is looking to purchase, lease or contract for parks with at least 70 RV sites that also have the potential to add a few glamping options. He said it’s important to quickly establish Camp Collective as a legitimate brand in order to capture and maintain market share in the rapidly expanding camping market.
“This will be an elevated outdoor experience with an approachable price point. We’ll always be predominately RV destination parks, with just a kiss of glamping,” he said.