Tuesday, November 28, 2023


Camping World going on its own, ditches Lordstown electric truck deal

By Russ and Tiña De Maris
Six months ago, Camping World’s CEO Marcus Lemonis crowed that his company had forged a deal with electric vehicle manufacturer Lordstown Motors. Camping World would become a dealership and repair facility for the “Endurance” model pickup trucks. At the time, Lemonis said that by June his company would have service call centers up and running for the $53,000 pickups. Suddenly, Camping World is going on its own. Lordstown doesn’t figure into the plans.

From “Profit” to “Prophet”

It seems Lemonis’ popular TV series “The Profit” might be better with a re-spelling: The Prophet. Months back, Lemonis, in announcing the CW/Lordstown deal, put on his usual level of braggadocio, spouting, “We can sell more than [they] can make!” How true! With major setbacks in the Lordstown organization, including the jumping overboard of major company executives, it doesn’t now appear that Lordstown will make a single Endurance that Camping World could sell if it wanted to.

So what’s next for the Lemonis show? Camping World is going on its own – and in its usual BIG way. Marcus addressed the issue on his Twitter page last week. Enter the new Lemonis baby: Electric World. The new firm is an “all electric” vehicle sales outlet in Draper, Utah. It’s not “new” news. Back in April, Electric World was formally announced, but at the time, it would have been the cornerstone of the Camping World/Lordstown Motors coupling.

“@LordstownMotors will not be a part of that”

No more. On June 18, a Twitter user asked Lemonis how things were going with the Lordstown deal, in light of the “rocky news” out of Lordstown. Lemonis’ terse answer was to the point: “We are launching electric world with an amazing assortment from around the globe. @LordstownMotors will not be a part of that.”

Just what “amazing assortment” of e-vehicles will be included in Electric World’s lineup remains a mystery. Electric World’s web page, which is a one-pager, asks for folks who have product ideas to submit them. It also suggests interested folks sign up on the company email list. When we tried signing up for more information, we were quickly rewarded with a string of gibberish error codes. It appears Camping World is going on its own with web design too.


Lemonis’ Camping World electric RV project hits a snag
Get an electric truck – or RV – from Camping World?


Russ and Tiña De Maris
Russ and Tiña De Maris
Russ and Tiña went from childhood tent camping to RVing in the 1980s when the ground got too hard. They've been tutored in the ways of RVing (and RV repair) by a series of rigs, from truck campers, to a fifth-wheel, and several travel trailers. In addition to writing scores of articles on RVing topics, they've also taught college classes for folks new to RVing. They authored the book, RV Boondocking Basics.



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Jeff Craig (@guest_132039)
2 years ago

I definitely WANT an EV, and I believed in the Lordstown concept so much I invested in them. Now, that’s pretty much over – but it is NOT dead. I’d rather have a vehicle designed, sourced and made in the USA by Union workers, than some ‘Bic-mobile’ made in a communist country with our stolen technology. Now that Ford and GM are fully onboard with the EV future, I’ll probably end up with one of their cars instead of an Endurance. Now, if only they could be flat towed!!

Sink Jaxon (@guest_132006)
2 years ago

Lemonis is an Elon Musk wanna be, and his bark is way bigger than his bite.

Crowman (@guest_131990)
2 years ago

Sounds like he’s going to bring in China made garbage to sell to the suckers that buy into the EV hype.

Bill N Stacey (@guest_131976)
2 years ago


Bob (@guest_131959)
2 years ago

Just another one of Lemonis’ dreams. Now he is making deal with a company that doesn’t even build electric vehicles, let alone have a place to do it.
I ordered, and was charged for IN STOCK parts from Camping World two weeks ago. Checking my order status. It has been ‘in process’ this entire time with no estimate of a shipping date.Calling and speaking to one of CW’s customer service people, I was greeted nothing more than a hello, no reference to Camping World and no name of who I was talking to, only a major attitude about questioning why my credit card was charged before the item was shipped. I was told they were behind on all orders and they did not know when it will be shipped.
Can you imagine if you order HIS electric vehicle?

Dan (@guest_131955)
2 years ago

With Camping World’s reputation I can’t imagine ever buying something from Marcus Lemonis that might need service sometime. Maybe a name brand water filter or black tank chemicals, but nothing with wheels. Unfortunately many people will fall for the hype and spend months wondering why they spent their money there.

Bob p (@guest_131951)
2 years ago

To the best of my knowledge there are no EVs that can be flat towed and only a few that are FWD to be towed with a dolly. I guess he’s going to sell EVs then get the customer into buying a car hauler trailer to put it on, ingenious!

Engineer (@guest_132003)
2 years ago
Reply to  Bob p

The Jeep Wrangler 4AE can be flat towed!!

Bill T (@guest_131948)
2 years ago

Sounds like another Lemonis endeavor of “all form and no substance”.

Tom Horn (@guest_132541)
2 years ago
Reply to  Bill T

The EV build market has to many obstacle. China will have our A##’s if we go strong into buying and using EV’s. Don’t be a bunch suckers and fall into the trap. It’s all about controlling the population. Move people into a EV, bicycle, buses and a urban high rise apartment. They want to kill suburbia and country living. It can’t work and won’t work for a large population. Get the US population down to 100million and there may be a slim chance.

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