Wednesday, September 28, 2022


Future RVX industry shows abruptly cancelled

The recently concluded RVX industry show in Salt Lake City was supposed to be a replacement for the decades long, but declining, Louisville RV Show presented by the RV Industry Association (RVIA). The new show, like Louisville, was only open to members of the industry, not consumers. It was highly touted, glitzy in its presentation, but in the end poorly attended. It came up short of what the RV industry or its members wished to accomplish, which was never adequately defined to begin with.

So, today, the RV Industry Association issued this statement about putting future shows on hold. We will follow up later with additional developments.

“RVX delivered on its promise by bringing together all segments of our industry to highlight and showcase innovative and popular products. A broad consensus of attendees and industry influencers agree that RVX successfully accomplished its primary goal of providing a high-profile, signature media event that celebrated the RV industry and the outdoor recreation lifestyle.

“However, it is clear based on feedback from our members, attendees and those unable to attend, that we now need to address how a showcase event could be improved and how issues of timing and location could increase participation and unity across all segments of the RV industry.

“On Thursday, April 4th, the RV Industry Association Board of Directors convened a meeting to address the show, and reaffirmed that the Board remains strongly committed to developing the RVX concept into an RV industry week-type event. To that end, the RV Industry Association will create a task force to explore how changes to the timing and location of the show might improve member value and dealer attendance, and every potential path forward is on the table. RV Industry Association’s volunteer leadership, as well as staff, will begin work on building out that task force immediately.

“Additionally, as part of the decision to explore a version 2.0 concept of an RV industry week event, RV Industry Association’s Board of Directors voted not to move forward with the currently-scheduled RVX March dates in San Antonio 2020 nor Salt Lake City 2021. The current plan is for that task force to present initial findings to the Board of Directors at the June 2019 meeting in Washington, DC.”


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3 years ago

Not many people went to it because there hasn’t been anything truly innovative to see in the RV industry. Maybe it’s as good as it is going to get with only minor improvements on existing products, if that’s the case the manufacturers should concentrate on improving the quality of their builds, longer warranties better service after the sale. Maybe that will turn sales around and get people excited about new RV’s and want to go to the show.

3 years ago

The business model from the automotive industry would be to hold one big show a year. The manufacturers would invite and pay for some of their biggest dealers to attend. Other dealers spend their own money to send select employees. Cities that are fun to attend are chosen. Think Las Vegas, Orlando, New Orleans. Manufacturers also have parties every night in separate suites. Communication goes both ways with dealers keeping manufacturers updated with what consumers are asking for and complaining about.

Carson Axtell
3 years ago

IMO, the RVIA would better fulfill its purpose of promoting the industry by providing manufacturers with research data and feedback about the kinds of vehicles people actually want as opposed to just marketing “glitz”. Sure, newbies like all the shiny, new BIG models the industry giants crank out every year, but what do the old timers and experienced RVers learn works best and therefore want? The RV industry will continue its rollercoaster performance as long as they continue to focus on duping newbies into buying substandard RVs rather than working to keep the experienced RVers coming back for the real quality they demand. Or maybe dealers should just switch to importing European RVs?

Dry Creek
3 years ago

While I’m not a proponent for austerity ( after all, I *do* own a Class A motor home, albeit a 2006 MY), I think that if they toned down the glitz and spent more effort addressing the recent downturn in RV sales, they may have a winning platform. The other thing they should consider is having a traveling show that stops in each region, vice a week-long extravaganza thousands of miles away from some dealers.

Pamela J Hill
3 years ago
Reply to  Dry Creek

A traveling show would certainly weed out a few of the completely substandard models if driven or towed?

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