The recently concluded RVX industry show in Salt Lake City was supposed to be a replacement for the decades long, but declining, Louisville RV Show presented by the RV Industry Association (RVIA). The new show, like Louisville, was only open to members of the industry, not consumers. It was highly touted, glitzy in its presentation, but in the end poorly attended. It came up short of what the RV industry or its members wished to accomplish, which was never adequately defined to begin with.
So, today, the RV Industry Association issued this statement about putting future shows on hold. We will follow up later with additional developments.
“RVX delivered on its promise by bringing together all segments of our industry to highlight and showcase innovative and popular products. A broad consensus of attendees and industry influencers agree that RVX successfully accomplished its primary goal of providing a high-profile, signature media event that celebrated the RV industry and the outdoor recreation lifestyle.
“However, it is clear based on feedback from our members, attendees and those unable to attend, that we now need to address how a showcase event could be improved and how issues of timing and location could increase participation and unity across all segments of the RV industry.
“On Thursday, April 4th, the RV Industry Association Board of Directors convened a meeting to address the show, and reaffirmed that the Board remains strongly committed to developing the RVX concept into an RV industry week-type event. To that end, the RV Industry Association will create a task force to explore how changes to the timing and location of the show might improve member value and dealer attendance, and every potential path forward is on the table. RV Industry Association’s volunteer leadership, as well as staff, will begin work on building out that task force immediately.
“Additionally, as part of the decision to explore a version 2.0 concept of an RV industry week event, RV Industry Association’s Board of Directors voted not to move forward with the currently-scheduled RVX March dates in San Antonio 2020 nor Salt Lake City 2021. The current plan is for that task force to present initial findings to the Board of Directors at the June 2019 meeting in Washington, DC.”