By Steve Savage, Mobility RV Service
Selling RVs on the Internet has become the hot item. So hot that dealers are having a hard time keeping used units on their lots because rather than trade, owners are trying to sell their old units before or after purchasing new. If you find yourself in this category, here are a few ideas that just might help you find a buyer:
1. Be sure your ad is complete. That means you need to include the year, the manufacturer, the model, the length, the number of slides, and some statement regarding overall condition that accurately reflects what you are selling. Often buyers use filters to narrow the number of ads they have to review and failing to put in essential information can leave your RV off the list.
2. For heaven’s sake, include pictures. You don’t need 30 or 40, but you definitely need more than three or four, and be sure to include shots of both the inside and the outside of the RV.
3. Before you take pictures, clean up your RV so it looks its best and then put the clean-up equipment away. Potential buyers want to see your RV, not your mop and vacuum cleaner.
4. Make sure the pictures are oriented correctly and are clear. Small pictures taken with your phone are seldom good enough to show detail and do not match the quality of a good point-and-shoot pocket camera. Pictures that are posted sideways or upside down say you are a careless person, and buyers may assume this carries over to how you maintained your RV.
5. Don’t lie about what you are selling or leave the defect you mention in your advertisement out of the pictures. When I read one thing and see another, I move on to the next posting quickly.
6. Be realistic with your price. NADA prices are nearly meaningless other than it works negatively to go over the average retail. Most folks will be shooting for below the wholesale price. Remember anyone can buy almost any RV for somewhere between wholesale and retail, so you’d better have something really exceptional if you’re asking high dollar.
7. Adding standard equipment to your asking price is a mistake and is not how the NADA guide is designed to be used. Standard equipment is included in the base price and listing minutia wastes a reader’s time. Stick to the stuff that’s important and try to tell a story about your listing.
The goal of selling is to capture the reader’s attention without wasting their time and providing them with a sense of what makes the RV you are selling special.