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Thor surveys consumers: What do you want in an electric RV?

One of the RV industries leading manufacturers, Thor Industries, recently released some details from its 2022 North American Motorized Electric RV Study.

There’s little doubt that Thor is making significant investments in the future of electric motor RVs. It’s already been hard at work on the Thor Vision concept vehicle, a highly modified Class B with a range of about 300 miles per charge, bristling with solar panels and fancy electric do-dads to control a plethora of amenities. Thor debuted the Vision concept vehicle at this year’s Florida RV SuperShow in Tampa.

The RV industry sees electric-powered RVs as the next big thing. Thor’s study was intended to gauge public interest in electric RVs and begin to mold their concepts into something customers might actually purchase.

Keep in mind that Thor Industries is the same company that currently sits on more than $18 billion in back orders for its gas and diesel guzzling models.

A few highlights from Thor’s 2022 North American Motorized Electric RV Study

  • 45% of consumers expect to be able to drive five to six hours on a single charge. (Thor’s previous North American Path to Purchase Study had already reported that RV purchasers were traveling an average of five or more hours from their homes).
  • Only 3% of consumers said they expect to have to charge after just two hours of driving. That’s about the range of current low-voltage motorized electric RVs.
  • 47% said they expect to use a motorized electric RV at least once a week or more often, or at least once every three to four weeks.
  • 97% said they expect to drive three hours or longer before needing to charge.
  • 70% said they’d be more interested in purchasing an electric RV if it included an onboard fuel cell for additional recharging power, even if that meant the vehicle had a small carbon footprint.
  • 44% said they expect a fast-charging (one-hour) station at each individual campground site.
  • 34% said they’d expect full charging times to drop to 45-59 minutes before they’d consider a purchase.
  • 34% said they’d expect the cost of “filling” the batteries from empty to full to run between $41 and $60.

 Check out the graphic below for more details from the report.

“As the global leader in the RV industry, it’s important that we share some of the critical data and insights used to inform innovation efforts across the THOR family of companies, which allow us to anticipate and exceed consumer expectations,” said THOR President and CEO Bob Martin. “Our motorized electric RV study confirms that the high-voltage motorized platform we’ve developed meets the expectations of consumers, however charging infrastructure development is necessary to increase adoption. When it comes to electrification, THOR is positioned to redefine the RV experience.”

You can find out more about Thor’s efforts at electric RV innovation here.

(Click to enlarge)

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Tony from TN
9 hours ago

I might purchase a hybrid that has electric and ICE drive, but I doubt that a practical all electric ERV will be available for several years.

Thomas Payne
1 day ago

U-shaped dinettes, LP fridges and gas ovens.

CB Roberts
2 days ago

I have had a sort of hobby for the past couple years. I Google for everything I can find about alternative renewable sustainable energy. I have literally thousands of articles saved in my computer about all the developments around the world. The US is pretty far behind much of the rest of the world. Armies of very smart people are working on all kinds of solutions to all kinds of problems. Unfortunately, most of the info is not put out there so the masses can learn what is going on. News covers the Kardashians but not the crisis we face. So not a whole lot of people actually know what is going on. When someone in this thread mentions details it is clear they don’t actually know the details. Both Ford and GM have set dates within the next 15 years when they will no longer produce ICE passenger vehicles – and they are not the only ones. Countries in Europe have set dates when no more ICE vehicle can be sold. We will charge in our garage. Infrastructure bill passed.

John Koenig
2 days ago

#1:QUALITY BUILD
#2 QUALITY BUILD
#3 QUALITY BUILD
#4 FAIR PRICE

As Debbie pointed out, easy UNIVERSAL vehicle charging is STILL a far off dream. Personally, I don’t see electric replacing gasoline / diesel ANYTIME in the next DECADE (and could EASILY be MUCH longer). Just in the last WEEK, electricity providers in TX are maxed out and asking customers to raise their thermostats to reduce power demands. In the past, these restrictions HAVE OCCURRED in other states. Sadly, the Power Grid across the country is hanging on by a thread as demand soars but new generating plants are NOT allowed to be built.

Tim
2 days ago
Reply to  John Koenig

That’s because TX is backwards. They won’t tie into the national grid. Serves them right.
If autos went all electric it would only require 25% more on the grid than we now use.
The sky isn’t falling chicken littles.

Joe
2 days ago
Reply to  Tim

For 40 years I worked for an electrical company in the power production and also the transmission distribution network, this utility is connected into the Pennsylvania -Jersey- Maryland interconnection or PJM. Recently in my area one major power plant producing 800 mega watts of power was taken permanently off line. The plant that I once worked at consisting of 3 units produces approximately 1,600 mega watts. The units were originally fired by coal and then changed over to natural gas and will be permanently shut down in a few years. All combined that’s 2,400 mega watts of reliable 24/7 power per hour. Currently there are no long term plans on how to replace this power!

Gordy B
2 days ago
Reply to  Tim

Tell that to people in California and like states where they have been experiencing rolling blackouts since the 70’s because of power shortages! EPA has made it nearly impossible to build new power plants and is closing old with no replacement in sight. The sky may not be falling, but the power is disappearing! Happy Trails

Debbie
2 days ago

We are nowhere near having the infrastructure to support a surge of all-electric vehicles, plus the environmental impact of non-carbon electricity is huge. It also makes us even more dependent upon China. Look into the details, folks. What sounds like a great idea, isn’t.

Maurizio Taglianini
2 days ago

Today Transportation Economy in the US is led by Tesla and Rivian… the future is young 🙂

BILLY Bob Thronton
12 hours ago

News flash; Rivian stock recently collapsed by 75%. Largest individual owner of Tesla stock (you know who) has demanded the CEO come clean on how many bots are figured into its subscriber base. Developing……….

CB Roberts
2 days ago

As a kid we spoke to the operator to make a phone call – then dial – then push button – then cell phone just made phone calls – what do we have now

In the 90s a 1GB hard drive cost $1,000 – now you can buy 128GB microSD for under $30

My video camera in the 90s had lead acid that lasted 1/2 hour – then NiCad lasted an hour – then Lithium lasted a week

Electric will be the future no matter how nay sayers kick and scream

There are those who want the horse and buggy days again

At this point we have not even entered the infancy stage of the electric future – what you think you know today will not even be a distant memory in far less time than you can imagine

KellyR
2 days ago
Reply to  CB Roberts

Thumbs up. :You’ve got that right CB. Buck Rodgers had it right back in the 50s. We are just at the beginning of the transition. I, a horse and buggy’er , just have to adapt. I liked picking up the phone and saying: “Maggie, get me Johnny’s house.” Or before that, I could just crank my telephone 2 short and 3 long rings and Melvin on the party line would just pick up. BUT, I do not like, but have accepted listening to a 2 min. long menu to reach someone who knows nothing. There is an inventor coming along that will figure it out, because there is money in it.

CB Roberts
2 days ago
Reply to  KellyR

I remember going outside at night looking up at the sky to try to see Sputnik. Now can look up to see the International Space Station as it orbits and people stay up there for months at a time. Now Starlink is launching thousands of satellites that will allow just about everyone in the world the ability to stream video and high speed internet no matter where we are. People still don’t believe it.

Those great diesel powered locomotives pulling hundreds of freight cars over the mountains are really driven by electric motors. Electric has more power.

What Makes A Diesel Locomotive Work?
The ignition of diesel fuel pushes pistons connected to an electric generator. The resulting electricity powers motors connected to the wheels of the locomotive.
https://www.midcontinent.org/kids-page/what-makes-a-diesel-locomotive-work/
 
The grid is certainly inadequate but it has been inadequate for a long time. Our roads and bridges are inadequate as well. But think of what the roads were before Ike started the Interstates. Progress. Some people embrace progress while others fight tooth and nail. Yet progress will always happen.

BILLY Bob Thronton
12 hours ago
Reply to  CB Roberts

Fossil fuel driven, just like the grid where the tree hugger plug in!

BILLY Bob Thronton
12 hours ago
Reply to  KellyR

I liked the truly automatic elevators where you would step in and just voice command the “operator”, who would grab a handle and dial a floor as requested. All the time telling you a dirty joke. Now that was technology!

Sandy
2 days ago

As for Thor and electric RVs, perhaps they should first perfect the ones they’re building now. I had to return 2 this year. Still waiting for the second one to be made RIGHT !!!

Dale Davis
2 days ago
Reply to  Sandy

Agree. Thor can’t produce good results with the RV’s they are manufacturing now. They need to correct this problem before moving on to electric RV’s

Richard
2 days ago

Oh, and following the lead of Thor products… Seriously?

Last edited 2 days ago by Richard
Richard
2 days ago

I’m proud to see at least the RV community sees the stupidity of EV. Ask any elect. grid insider, they’ll tell you it’s all a lie. Only politicians/grifters want it to line their pockets.

Bill n stacey
2 days ago

NO Thanks!! Gas and Diesel only for my family and Company….

Neal Davis
2 days ago

Given Thor’s hard-won, well-deserved reputation for producing large volumes of extremely low-quality motorized units (certainly with me and, I think, also broadly across RVers), I would never consider buying any Thor product. How can one think that Thor can successfully, reliably apply electric vehicle technology into its driveables when it has so much difficulty producing gas- and diesel-powered units that are complete and reliable?

Last edited 2 days ago by Neal Davis
James
2 days ago

No thanks to EV RV. I resent having someone’s agenda shoved on me. Today’s gas and diesel engines are very efficient , not many emissions at all. All this EV hysteria will cost us billions of dollars, only to see it never really catch on .

Bob M
2 days ago

When you vote at election time. You need to vote against any diehard electric vehicle politicians. American needs to proceed slowly into hybrid vehicles that work. Than use that technology to develop electric vehicles. The stated milage on my F150 hybrid is a joke. Very seldom goes into electric mode. With all the electronic components in Hybrid and electric vehicles we are not in a good situation. Even my electric brakes on my F150 is controlled by the computer. The brake controller recall takes hours for the dealers to program the update with six weeks before they can do it. Electric in NEPA is going up about $30 some dollars a month, so the figures for charging elect vehicles is going up. Price of elect never goes down. Like gas and diesel fluctuates.

Ed K
3 days ago

I don’t want to have to charge everyday I travel, I currently can go two-three days with out having to fill my tank. I can go up to seven hundred miles in a pinch and that is what I expect or better in a vehicle that doesn’t have the infrastructure in place to support it. I also don’t want to have to spend a couple of hours charging while on the road and I know the campgrounds I want to visit won’t be installing fancy charging stations at every site in the place. If you think trying to get a site with electricity is hard, just try and get a site with a charging station every night.

Dave
3 days ago

Tesla, the current leader, can’t even produce their truck that has long been designed. This is what is needed by RVers: high capacity storage; high power/torque; no loss towing; and infrastructure that supports “re-fueling”. The vehicles are better and easier to maintain with no big engine and less parts

Current gas/diesel: one common fuel type that everyone uses, readily available, & quick to “re-charge”

Current Government actions force companies to go electric but have difficulty investing in infrastructure. While a recent infra bill has passed…there needs to be more about EV if it is a true future state. Companies are creating different ways to handle it (not like current fuel where it is standard)

Suggest: allow companies tax breaks and investment to improve; figure out high scale batteries; how to source materials EASILY and cheaply; continue to leave oil drilling open because that’s what works; develop a new standard

Drew
3 days ago

Thor should be more enthusiastic about producing quality products before considering ev’s.

Crowman
3 days ago

What I want in an EV, a diesel motor.

Dave
3 days ago
Reply to  Crowman

Why? Don’t you just want an RV to take you places? Have enough power and brakes to go up/down hills safely?

G Cassini
3 days ago

All-electric vehicles will be impractical for long distance highway travel until they can be fully charged within 5 to 10 minutes at existing gas station locations. Since retiring, we generally limit our drives to 250 to 350 miles a day if our destination is more than 450 miles distant. Working people might drive much longer in order to reach their destination as quickly as possible in order to conserve precious vacation time. The battery capacity of an RV must be large enough to attain the distance goals with the combined gross vehicle weight and while running the HVAC system at maximum load. Auxiliary battery systems will still be required to power coach loads such as refrigerators, microwaves, etc. Auxiliary generators using conventional fuels would still be required and would need to be capable of charging the propulsion batteries in a short period of time in order to eliminate the chance of being stranded on the highway with dead batteries.

Roger V
3 days ago

Given Thor’s reputation, I’d only be interested if it were made by a company that had absolutely no ties to Thor.