Camping World is reporting strong sales numbers this quarter, stating that it has outpaced all other RV dealers in retail registrations—a key measure of actual consumer purchases.
In a recent media release, Camping World Chairman and CEO Marcus Lemonis credited the company’s focus on used inventory and affordability for driving growth. “The team’s strategic focus on used inventory procurement and customer affordability continues to drive growth, putting us on pace to exceed our 12% new and used unit market share goal for 2025,” Lemonis said. “Our combined unit share hit an all-time high in March, and we are pleased with our forward momentum, finishing April with stronger-than-expected unit sales and accelerating trends thus far in early May.”
The release also noted that Camping World’s Coleman brand of travel trailers remained the top-selling travel trailer in the U.S. by unit volume year-to-date through March 2025.
Camping World grabbed a big piece of market-share, selling more new and used rigs as a portion of total U.S. RV sales than it has had in any previous March or comparable early-year period. It does not necessarily mean more RVs sold in total than ever—just that its slice of the overall market was the biggest it’s been. The crown—Camping World top seller.
Camping World credits its success to acquiring used RVs (typically more affordable) and offering them at prices that appeal to budget-conscious customers.
And the company is beating its own goals. Camping World set a goal to reach a 12% share of all RV sales in the U.S. by the end of 2025. They’re saying they’re on track—or even ahead of schedule—to beat that goal.
Coleman sales speak volumes
That the company’s Coleman brand continues to be the top-selling travel trailer in the U.S. for the year through March is an interesting tell. While more people are buying Coleman trailers than any other brand in that category, it does speak volumes about RV buyers pocketbooks and, to some, their common sense.
Here are some views lifted from the internet:
“Coleman used to be a company that made a lot of good products… For whatever reason, things changed and not for the better.” —Mudfrog, iRV2 Forums
“All the Coleman/Dutchmen engineers got together and asked: ‘How can we make the cheapest trailer possible, yet still charge a high price?’” —Xavier Michael, RV Insider
“It’s only the Coleman name that is licensed—Coleman has nothing to do with design or manufacture of those trailers.” —Gary RV Wizard, The RV Forum Community
Camping World top seller—For some these are mutually exclusive terms.
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RVT1209b
When you own the market share of dealerships, or bought out competition and closed them, it’s easy to brag about sales.
Not any different than Walmart or the big box home improvement stores.
The small independent stores are forced to close.
Of course it says nothing for the total lack of customer service after the sale.
Thank you Bob, my thoughts exactly. In other words…no big feat.
Thank you, Russ and Tina, for sharing Camping World’s latest public pronouncements. As always, they are mildly amusing and equally alarming. Have a great week and safe travels!