Pickup truck prices now highest in history

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By James Raia
Recreational vehicle owners considering buying a new truck should beware. Just like new cars, the average price of a new pickup in the United States has increased. It’s now around $50,000, according to automotive analytics businesses like Edmunds and JD Power.

With its calculations, the average price of a new truck in 2019, according to Edmunds.com, was $49,543; JD Power determined the average 2019 new truck price was $51,700. Not all manufacturers’ 2020 models have been unveiled, but the average price is expected to further increase.

Regardless of the source, the new truck average cost is the highest in history.

Various financial incentives and rebates lower the prices, but industry analysts say the truck prices have increased about 3 percent annually in the past decade.

Pickups on average cost about $11,000 more than other passenger vehicles. The segment includes the Ford F-Series, Ram 1500 and Chevy Silverado, the country’s three top-selling vehicles. All three vehicles have increased in price primarily because of more advanced technology offerings as standard and optional equipment.

New pickups account for about 15 percent of new vehicle sales. Combined, sport utility vehicles and pickup trucks account for about 70 percent of all new vehicle sales. The split was about 50-50 less than 10 years ago.

Vehicle loan companies know the increasing popularity of trucks and have allowed new vehicle owners to lengthen loans from the once-common 36 months (three years) to as long as 84 months (seven years).

Ford F-Series lineup for 2020

Here are the top-10 selling pickup trucks in the United States in 2019:

Ford F-Series, 896,526; Ram Pickup, 633,694; Chevrolet Silverado, 575,569; Toyota Tacoma, 248,801; GMC Sierra, 232,325; Chevrolet Colorado, 134,842; Toyota Tundra, 111,673; Ford Ranger, 83,571; Nissan Frontier, 72,369; Jeep Gladiator, 40,038; Honda Ridgeline, 33,334; GMC Canyon, 32,826; Nissan Titan, 31,514.

James Raia is the editor of The Weekly Driver.

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