Saturday, December 10, 2022


When buying food, how often do you choose a generic brand over a name brand?


Say you’re buying cream cheese at the grocery store. You’re standing in the cold aisle, looking at all the options in front of you. The generic brand, say Kroger, regular cream cheese is $1.89, and the name brand, Philadelphia, is $2.49. You know the Kroger brand doesn’t taste quite as good, but it does the job. Which one will you pick?

When buying food at the grocery store, how often do you choose a generic brand over a name brand? Perhaps all your grocery items are the generic brand (hey, they usually are the same ingredients after all), and perhaps only some are. Or, maybe you’re a good ol’ name brand guy or gal and always splurge for the name. Well?

Tell us in the poll below. Leave a comment too telling us why you answered the way you did.

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Rory R
2 years ago

I sometimes buy the generic brands, after I have checked the label to see who made the product for the store’s brand. Check those labels and you might be surprised to see how many generics are made by quality brand names we all know. Then there are those generics that don’t pass muster. I try it once and if I don’t like it, I never buy it again. I enjoy eating and I love for my food to taste great, eating is one of the few vices I have left. These groups that come up with certain diets that are low on everything including taste seem to have a high level of influence on what food processors and manufacturers put out. I try to get fresh vegetables and fruits from farm stands whenever I can.

Bob Weinfurt
2 years ago

Some things, like butter and eggs are the same. I’ve found that, depending on the store, some generic canned vegetables and other things just don’t always cut it. As for cream cheese, generic is good for a cheesecake, but not for a sandwich.

Selene Montgomery
2 years ago

I use generic products most of the time to save money.

Steve Minor
2 years ago

I always get the generic brand. You pretty much get the same product for 20% to as much as 50% less. So I would much rather have my change in HIP NATIONAL….LOL

Lynn L
2 years ago

I buy Costco Kirkland brand products frequently.

John Koenig
2 years ago

Yesterday, I bought the store brand of kernel corn and saved almost half of what a “Nation Brand” would have been. I have Celiac Sprue Disease (Gluten Intolerance) so, I CAREFULLY read labels looking for wheat, barley and rye grains as well as derivatives of those grains. Labels commonly show wheat BUT rarely show derivatives. People with Celiac Sprue are pretty much on their own in identifying these derivatives. Wheat especially, is inexpensive, readily available and versatile so, it is frequently used but, Celiac Sprue folks need to avoid such products.

Connie VH
2 years ago

We stick with name brands … for now.
We’re not fully retired yet (DH still working FT), but we know many habits and procedures we have now will necessarily have to change.

It’s OK. We’re ready for it, and I scout and test things now so I’ll know what I’m getting into when we get there!

James O'Briant
2 years ago

I’ll try the “generic” brand once. If it’s good I’ll keep buying it. But if it’s inferior, I go back to the name brand.

2 years ago

I have celiac disease and have found generic brands often use flour as a filler or another ingredient that is not celiac compatible.

Carol Kellogg
2 years ago

I enjoy cooking, especially baking. I look at ingredient content.
Most of the time, there is little or no difference. I have had a few generic products that did not perform as well as the name brand. I assume it is because of the quality or content percentage of a main ingredient like cocoa, a spice or butterfat.

2 years ago

According to where it’s being used. If it’s a main ingredient, then name brand. If it’s say in a soup or in a stew, then the generic will do the trick.

Billy B
2 years ago

As have Background in Retailer Brand product know most good Retailer’s want their “Own Brand” to be, at least, Leading National Brand compatible. Most now offer, in addition, an upscale Brand that performs better than the Leading National Brand on more than one quality measurement.
Retailer Brands offer Quality & Price meaning “Good Value” !!

Eric Devolin
2 years ago

We usually winter in Florida and while food shopping can be an experience, we always search products to find out where it is produced over brand names. A lot of products are packaged by a large company and brings in products from overseas markets to make money on the unwary. In Canada all products are supposed to have country of origin and labelled. Costco products tend to be good quality, but packaging is over the top, Aldo is a good example of cut rate food shopping.

Neal Davis
2 years ago

I deliberated between “often” and “sometimes,” finally settling on “sometimes.” We have found that generic can be at least as good as name-brand, but also discovered several instances when it is not. When the price difference is fairly large (say, 20% less, or more), then we will try generic. Soft drinks is one category that we always buy name-brand products and coffee is the opposite — I “doctor” my coffee with copious amounts of sugar and creamer, largely obscuring any taste differences in the underlying coffee. 😉

Thomas D
2 years ago

I buy a lot by price. BUT, you have to look. Using your cream cheese example last time i bought, Philadelphia was on sale and saved about 60¢ a package over the Kroger brand.

2 years ago

Just a thought – a brand name company more than likely supplies the no-name brand as well. My hubby used to work for brand-name company and they made the store brand name for certain stores. Look at your label to see who makes them or where they come from, probably same factory! Somebody’s got to do it…

Bob Palin
2 years ago

The brand name company may not put the same contents in its low cost variations though, they may use ingredients that are safe but not up to the quality they require for their own named brand.

Michael Lloyd
2 years ago

Most of the time I purchase fresh foods, whole fruits & vegetables. For non-perishable items it’s about half and half, store brand vs. name brand.

2 years ago

Most of the time we go generic but there are those few instances where the generic option tastes nasty. Life is too short for nasty tasting food to save a few cents.

Sharon Boehmer
2 years ago

I am like many others, I will try generic brands, but if they do not meet expectations I will not continue to buy. I recently shopped at Aldi’s for the first time. Great prices but half of the packaged items were not up to snuff so will not continue to purchase. This is the same for Wal-Mart, Kroger and even HEB in south Texas.

Tommy Molnar
2 years ago

We pretty much buy according to taste. If we KNOW from experience that a name brand actually does taste better, we buy it. If experience tells us the generic brand tastes just as good (or maybe better – to us anyway), we go with generic.