No matter what you think of KOA, whether you love to camp there or will do anything to avoid camping there, this one-hour speech by CEO Toby O’Rourke at the recent RV Industry RVX gathering in Salt Lake City is fascinating.
She quotes a whole lot of data: KOA is probably the leader in the industry at studying its customers’ past, present and future. There is little doubt after watching this presentation that the times they are a-changin’. The Baby Boom generation, once the bread-and-butter audience for the RV and campground industry, is moving on. Millennials and Gen Xers are the future.
If you are in the RV industry or simply want to gain an insight into where both RVing and camping is going, this is well worth an hour of your time.