Monday, September 26, 2022


Video: KOA CEO explains how RVing is changing

No matter what you think of KOA, whether you love to camp there or will do anything to avoid camping there, this one-hour speech by CEO Toby O’Rourke at the recent RV Industry RVX gathering in Salt Lake City is fascinating.

She quotes a whole lot of data: KOA is probably the leader in the industry at studying its customers’ past, present and future. There is little doubt after watching this presentation that the times they are a-changin’. The Baby Boom generation, once the bread-and-butter audience for the RV and campground industry, is moving on. Millennials and Gen Xers are the future.

If you are in the RV industry or simply want to gain an insight into where both RVing and camping is going, this is well worth an hour of your time.


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Nancy S Logan
3 years ago

Thank you for posting this link. Having worked at several different RV parks in the last few years I have noticed more families and younger guests, so it was interesting to hear the current statistics and trends. Unfortunately, it does seem as though we baby-boomers are no longer at the top of the RV industry food chain. As Klamping becomes more popular, it seems that my 1995, great looking MH is no longer guaranteed a space in many parks. Change comes even if we don’t appreciate it.

3 years ago

Watched the video and what I took away, with respect to the KOA approach, is “lets suck the money out of the younger folks, and reduce what they might possibly save for retirement” instead of “Let’s make camping and RVing a little more affordable for everyone”.
This general sentiment is pervasive throughout the consumer industry, and while you may call it capitalism (I do too) it has deep roots in corporate greed and separating people from their money as fast and as large a scale as possible.

3 years ago
Reply to  Gene

So tell me Gene, what would you have us do? Should we abandon the “consumer industry” because it is only there for corporate greed. You sound like you know the cost of everything but the value of nothing. The video was of a business presentation to a group of business representatives on ways to grow and enhance their business. It just happened to be for the RV industry. As for retirement, I planned and worked for mine.

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