What is the Good Sam Club, exactly?

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The following is from a Camping World earnings conference call with investors on March 7. Midway into the call, Camping World CEO Marcus Lemonis asked Good Sam Enterprises President Thomas Wolfe to update investors on the club. Here is what he said.

“The Consumer Services and Plans segment has always been focused on developing unique products and services to enhance the RV lifestyle. The Good Sam Club itself dates back more than 50 years and got its start as a group of RV owners who came together to share ideas and assist fellow members on the road. That original heritage of bringing people together, sharing ideas and resources is still core to the way we think about our consumer services and plans business.

“Our Good Sam Club is the largest RV membership club in the world and we are leveraging our core competencies and infrastructure to extend our offerings into the outdoor community and broaden our membership base. The club members save up to 10% to 20% every day on a variety of products and services across Camping World, Gander Outdoors, and Overton’s businesses as well as other special benefits such as free online shipping and member-only discounts.

“Beyond the discounts, we are broadening all of our publications, blogs, websites, to include more content around outdoor and recreational activities. For example, our Good Sam directory now features information on parks with access to hiking trails, hunting areas, and boat launches, and our motorhome and trailer life magazines run regular features on a variety of outdoor products and activities.


“Within the next few months, we will be expanding our customer financing options by rolling out a new private label credit card program that complements our existing co-branded credit card program. In addition to the financing offerings, both cards will allow customers to build loyalty points and receive additional benefits and discounts.

“Within the roadside assistance and extended warranty programs, we are developing additional offerings that extend the reach of these services into the auto category, while at the same time leveraging our IT and call center infrastructure. On the marketing side, we are focused on analyzing buying habits and spending patterns to personalize our offerings and communications around the unique interests of our club members.

“With 2.1 million Good Sam Club members and 5.1 million active customers across our platform, we have a tremendous opportunity to continue expanding our consumers and plans business and broadening our reach within both the RV and the outdoor community.”

Your comments are encouraged.


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CeciliaRobert NebelRobert Nebel. JrLinda BSherri Eley Recent comment authors

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Sherri Eley
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Sherri Eley

It’s time to decide whether to renew our Roadside Assist with Good Sam or check out what AAA has to offer. WE had a bad experience with Good Sam several years ago. Our motorhome had a breakdown on I 75 N. just about 2 hours from home. WE waited hours for someone from Good SAm to arrive. He got things going and we went on our way only to break down again within a few miles. The first time we were stranded on a busy interstate, and watched a driver towing a trailer lose some of the wooden pallets from… Read more »

Linda B
Guest
Linda B

May I suggest you consider the roadside assistance program offered by FMCA?

Pati Beatty
Guest
Pati Beatty

I noticed in reading this article there seems to be no mention of state Good Sam Clubs or local chapters. Many people are discouraged with lack of support or even recognition from the higher ups at Good Sam. Yes, we can get discounts but there is not marketing to get new members into travel local chapters, so a lot of clubs seem to be dying. We have visited with individuals in RV parks about our chapter and often they say, we didn’t know there were travel clubs! I called Good Sam Headquarters and asked to speak to someone about the… Read more »

Cecilia
Guest
Cecilia

We’ve been Good Sam members for almost three years and never knew anything about local chapters. Only found out about it from your comment.

Dan
Guest
Dan

The ONLY reason we continue to be members of Good Sam is the Pilot and Flying J fuel card. The discount is nice, but even nicer is starting the pump without going to the fuel desk. With a 40′ diesel MH towing a car, easy in and easy out is very important to us.

Chuck needs to get a fuel card deal with Flying J and Pilot. It’s worth a $50 annual donation fee to me Chuck.

Robert Nebel. Jr
Guest

You do not need to belong to Good Sam to keep your fuel card.

Tom Piper
Guest

Nice presentation. Too bad Camping World service, after purchase, is not only famously bad but there doesn’t seem to be anyone in the organization willing to improve it. Too bad, there is lots of potential there. Marcus’ 3-Ps are just about non-existent.

JJH3rd
Guest

I can just imagine the business plan: “We get hold of GS membership database & their auxiliary services: road-side assistance and the trvle insurances which gives us a built-in customer base and we buy Camping World, Gander & Overtons. At this point we have the outdoor market boxed: we can sell the RV & everything that goes into it, plus all the hunting, fishing and camping goods the GS membership needs.” The only flaw in this picture is that there is great competition across this market, as other posting have shown. The “convenience” of one-stop-shopping doesn’t offset the actual savings… Read more »

Cubfan
Guest
Cubfan

These goofs need to have a reality check. Their catalog and bricks n mortar prices are higher than most places. Even sale items are higher. Then they have a charge of $85 for shipping larger items. Please don’t insult us.

Prospector 1950
Guest
Prospector 1950

Years ago when CB (citizen band), radio was still a good thing with wonderful people using it, and of which at that time was still ran and properly controlled by the FCC (federal communications commission), and yet still before the stupid uncontrolled, and out-of-control CB Craze hit after the movie “Convoy” aired of which forever changed and totally damaged the good reputation of not only CB radio, but also the lives of those original great CB people who went out of their way back then to help others. At that time during one of our local community CB club Coffee… Read more »

Merlin
Guest
Merlin

What he said is that the Good Sam Club is a massive, captive audience marketing tool for Camping World Enterprises. I am a lifetime member because I obtained that membership many years ago when the club really meant something. I would not now willingly pay dues to this organization.

Fred Kelley
Guest
Fred Kelley

I belong to a GS club & life member,. Now days most GS clubs have become a click! Not promoting the betterment of RV, or even helping stranded broken down RVers. Sad😂

Robert Nebel
Guest
Robert Nebel

I am in the same boat, Lifetime member and I avoid Camping World if at all possible.

Captn John
Guest
Captn John

The savings on diesel fuel alone is worth the dues. Add purchase savings and CG discounts and I’m far ahead every year.

Merlin
Guest
Merlin

Not anymore! I used to think the eight cents per gallon was a good deal but during my travels over the past two or three years I have found the discounted price of diesel at Flying J and Pilot to be significantly higher than the prices at other local area fuel stations.

Danny Wells
Guest
Danny Wells

If you look at Amazon and compare prices I’m quite sure Amazon beats GS 9 out of 10 times. And as far as CW & GS’s sale items, they’re the same almost every so called sale.

Jeff
Guest
Jeff

Should be understood that most of this Article is nothing but FLUFF! And it is an insult to Good Sams Members.

Most RVers are much smarter than this!

Willie
Guest
Willie

“…we are leveraging our core competencies and infrastructure to extend our offerings into the outdoor community and broaden our membership base.”

Ahahahaahaaaa! Dilbert works for Marcus! I wonder if this mope really understands how his fancy talk is so insulting to their customers? Those folks at Camping World just don’t get it.

Cathi
Guest
Cathi

But he wasn’t talking to the customers, he was talking to the money people and they care more for the profit margin and less for the customers that may or may not create the profit.

MrDisaster
Guest
MrDisaster

Wait,,, what??? They have core competencies?

Tommy Molnar
Guest
Tommy Molnar

So “Good Sam” owns Trailer Life magazine as well?

Merlin
Guest
Merlin

Yes! And MotorHome. And a good portion of the RV Shows that take place every year around the country.

RV Staff
Admin

Hey, Tommy. Out of curiosity I looked it up. Here are some Good Sam Enterprises subsidiaries, according to Google: Trailer Life magazine; MotorHome magazine; Camping World; Good Sam Club; Anglia Ruskin University, England; Centre Mathematics and Computer Science, Amsterdam; TL Enterprises Inc (Trailer Life); Affinity Brokerage, Inc.; Woodall Publications Corporation; Dexter-Russell, Inc.; Affinity Road and Travel Club, Inc.; Coast Marketing Group, Inc.; Camping World Insurance Services of Nevada, Inc.; CWFR Capital Corp.; Camping World, Inc.; VBI Inc.; Camp Coast to Coast, Inc (resorts and campgrounds); Power Sports Media, Inc.; Affinity Advertising, LP; Golf Card Resort Services Inc.; Camping World Insurance… Read more »

Marilyn
Guest
Marilyn

This is very interesting, I had no idea. Now I understand why my Motorhome magazine is getting smaller and less informative. Thank you for the information Diane. I think I will stick with my RVtravel.com.

RV Staff
Admin

You’re welcome, Marilyn. I was quite surprised to see all of Good Sam Enterprises’ subsidiaries! Schools in England and Amsterdam? Huh? Interesting indeed. Have a good evening. 😀 —Diane at RVtravel.com

David
Guest
David

My understanding is that Camping World, Good Sam, etc. all fall under the umbrella of Affinity Group. While researching the answer, I came across the following article on RV Daily Report entitled “Stephen Adams doubles down on Marcus Lemonis”. A rather interesting read. The link to the article is: https://rvdailyreport.com/opinion/stephen-adams-doubles-down-on-marcus-lemonis/

RV Staff
Admin

Thanks, David. I’ve been doing more research on this and my head is spinning. It looks like Affinity Group, Inc. (AGI) was the predecessor of Camping World and Good Sam. The article you found on RV Daily Report was dated January 20, 2011, and a LOT has happened since then. Marcus Lemonis is Chairman and CEO, as well as a Director, of Camping World Holdings, Inc. Stephen Adams is a Director of Camping World Holdings, Inc., and Good Sam Enterprises. Here is a quote from Bloomberg about Good Sam Enterprises, LLC: “The company was formerly known as Affinity Group, LLC… Read more »

Daniel
Guest
Daniel

Now I know why some Motorhome RV reviews are missing key information. Recently read an article which did not list the Cargo carrying capacity. I suspect it’s a brand CW sells on their lots

Tommy Molnar
Guest
Tommy Molnar

Wow! All that’s missing from this list are a few restaurant chains. Maybe some hotel chains as well. Thanks for your efforts! I think . . .

RV Staff
Admin

Ha! You’re welcome, Tommy. I’m sure those will be added in the near future. 😯 —Diane at RVtravel.com