The following is from a Camping World earnings conference call with investors on March 7. Midway into the call, Camping World CEO Marcus Lemonis asked Good Sam Enterprises President Thomas Wolfe to update investors on the club. Here is what he said.
“The Consumer Services and Plans segment has always been focused on developing unique products and services to enhance the RV lifestyle. The Good Sam Club itself dates back more than 50 years and got its start as a group of RV owners who came together to share ideas and assist fellow members on the road. That original heritage of bringing people together, sharing ideas and resources is still core to the way we think about our consumer services and plans business.
“Our Good Sam Club is the largest RV membership club in the world and we are leveraging our core competencies and infrastructure to extend our offerings into the outdoor community and broaden our membership base. The club members save up to 10% to 20% every day on a variety of products and services across Camping World, Gander Outdoors, and Overton’s businesses as well as other special benefits such as free online shipping and member-only discounts.
“Beyond the discounts, we are broadening all of our publications, blogs, websites, to include more content around outdoor and recreational activities. For example, our Good Sam directory now features information on parks with access to hiking trails, hunting areas, and boat launches, and our motorhome and trailer life magazines run regular features on a variety of outdoor products and activities.
“Within the next few months, we will be expanding our customer financing options by rolling out a new private label credit card program that complements our existing co-branded credit card program. In addition to the financing offerings, both cards will allow customers to build loyalty points and receive additional benefits and discounts.
“Within the roadside assistance and extended warranty programs, we are developing additional offerings that extend the reach of these services into the auto category, while at the same time leveraging our IT and call center infrastructure. On the marketing side, we are focused on analyzing buying habits and spending patterns to personalize our offerings and communications around the unique interests of our club members.
“With 2.1 million Good Sam Club members and 5.1 million active customers across our platform, we have a tremendous opportunity to continue expanding our consumers and plans business and broadening our reach within both the RV and the outdoor community.”
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