General Motors shocked the world in the 1973 model year with the debut of the beautiful GMC motorhome. The 1973-1978 GMC motorhome was an engineering wonder that was decades ahead in styling and engineering to its closest competition. The recreational vehicle revolutionized the large RV market. Back then, no mainstream carmaker offered a recreational vehicle to market, which made the GMC motorhome a big deal.
Introduced in an ad with the catchy slogan, “It doesn’t ride like a truck, it doesn’t look like a box,” the RV set itself apart from conventional ones thanks to its futuristic streamlined design resting on its own bespoke aluminum-intensive architecture.
It was a mechanical tour de force, using not-before-seen features such as a side-by-side rear wheel setup with air suspension, which gave the motorhome unparalleled ride quality compared to the conventional dually configuration.
So why did GM cancel it? Watch this video for the answer.
GM never misses an opportunity to miss an opportunity. I’m sure there have been countless times when GM could’ve done something worthwhile, and yet because of higher ups, they couldn’t or weren’t allowed. I think the Corvair was one example. No thanks to people like Ralph Nader, who probably never drove a Corvair, Chevy had to pull out of Corvair by the end of the 60s.