About two months before it’s available at dealerships, the pending 2022 Ford Maverick is a hit. The size of the reservation list has even surprised the manufacturer.
According to Ford, more than 100,000 non-binding reservations have been registered for the economically geared compact pickup truck. Its projected specs are impressive.
The customizable four-door pickup will have a starting price of less than $20,000. It’s being marketed with an EPA-estimated 40 miles per gallon and with a 500-mile range.
Unlike many pending new vehicles, pending Mavericks buyers aren’t required to make a reservation deposit.
“The Maverick reservations have really exceeded our expectations,” Ford truck marketing manager Todd Ecker said in a media statement. “This is the initial step with reservations, but we think it’s a good sign of initial customer interest in this all-new truck.”
Options will include a 4K Tow Package, which will double conventional towing capacity.
Ford is also promoting the Maverick as the”first standard full-hybrid pickup in America and the most fuel-efficient truck on the market.”
Jim Farley, the Ford CEO, commented on Twitter about the Maverick: “Customers are going to love it once they see all the ways it can be customized to work in different situations.”
Here are further details about the 2022 Ford Maverick:
Manufacturer’s Suggested Retail Price: (XL), $19,995; (XLT), $22,280; (Lariat), $25,490
Dimensions: 200 inches long, 73 inches wide, 69 inches high.
Bed length: 54 inches.
Horsepower: 191 to 250.
Engine: 2.0 L 4-cylinder, 2.5 L 4-cylinder.
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James Raia, a syndicated columnist in Sacramento, California, publishes a free weekly automotive podcast and electronic newsletter. Sign-ups are available on his website, www.theweeklydriver.com. He can be reached via email: james@jamesraia.com.
##RVT1016b
Bet you never find one for $20k.
With the new build-to-order business model Ford is planning, you’ll be able to get it with whichever option package you want including base.
Your lead in headline is misleading, the base truck is $19,995, the 40 mpg truck is the hybrid which will have a much higher sticker price and you’ll have trouble finding anything less than a top line fully optioned truck on a dealers lot. They’re making the high profit trucks the first year of production, then they’ll start with the lower priced units once the novelty wears off. There is a certain class of people who have to have the very first of anything new, that’s where the non-binding reservations are coming from.
As I understand, the hybrid is the base model. The 4K towing package is gasoline only.
Hybrid is the base engine. Gas only turbo 4 is the upgrade option. Also Ford is making a big push to factory order the Maverick so if you want a bare bones $20k hybrid 2wd version just order it that way.
That said there is the delivery fee and taxes to add on the $20k price so no one will be getting one for that price, but it will be close.
Wrong
I’m in the market for a smaller truck, but i learned a long time ago.DON’T buy a new model product the first year out.
I ended up trading a perfectly good 2007 chev pu with a diesel for a 2011 chev diesel. FIRST YEAR with def. Nothing but grief. So sorry I did.
An RV newsletter article and no mention on if it is towable. Lol.
Is this pickup flat towable?
I had read that the Maverick has a flat tow mode.