New Smokey Bear voice: Stephen Colbert!

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Smokey Bear is getting old. He’s celebrating his 75th birthday this year. While he’s not retiring, he’s getting a new voice — or should we say voices — people like Sam Elliott, Stephen Colbert, Jeff Foxworthy and Al Roker.

The idea is to reach younger Americans with messages that go beyond “only you can prevent forest fires.”

Oh, a bit of trivia: Smokey’s eyes are always dark brown, his jeans are always blue and his belt buckle is always gold. And, if there is any confusion, he uses a round-point shovel, not a flat shovel or scoop shovel.

Here’s a 30-second message from Smokey spoken by late night TV host Stephen Cobert.

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