2024 was a disastrous year for the RV industry. Now that the calendar has turned, it will be interesting to see how 2025 shapes up. If statistics from the RV Industry Association are any indicator, RV dealers are taking a cautious approach. It’s a towables good, motorhomes bad scenario. While they’re snapping up towable units at a much higher rate, motorhomes are apparently considered bad news.
RVIA statistics show towables good, motorhomes bad
Results for the RV Industry Association’s January 2025 survey of manufacturers found that total RV shipments ended the month with 27,629 units. That shows an increase of 21.9% compared to the 22,674 units shipped in January 2024. Certainly that’s the good news side of the story. On the other hand, where did that movement come from—or not come from?
Towable RVs, led by conventional travel trailers, ended the month up 27.6% from last January with 24,906 shipments. Motorhomes finished the month down (-13.6%) compared to the same month last year with 2,723 units.

Breaking it down, here’s the finer detail of just what RV dealers are buying. In a surprising move, dealers have actually bet more on fifth wheels and truck campers than on travel trailers. This, of course, is based on an increase of purchases according to percentages. Dealers bought 44% more fivers this January than they did last. Truck campers saw a 32% increase.

But motorhomes just can’t seem to shake a seeming market stench. Class B camper vans were “off” nearly 20% comparing January 2025 dealer purchases to January 2024. For the same period, Class C motorhomes were trailing almost 14%. Bucking the months-long trend, Class A motorhomes saw a little silver lining in their normal dark marketing clouds. They had the “best” month, if you can call it that, having lost only 4.7% in wholesale movement to RV dealers.
We wonder just what the fly on the walls of RV manufacturers’ corporate offices hear when the discussion takes up, “towables good, motorhomes bad”?
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Thank you for the news, Russ and Tina! Interesting developments. Have a great day and safe travels!
I was at three RV shows this year and noticed the price on travel trailers were marked down pretty good. Didn’t see many motor homes.
With so many people owning $75 – $100k pickup trucks, why not use them, and tow a trailer?