If you’ve shopped for an RV lately, you may have noticed something: Lots still look full, but the deals don’t always feel desperate. Camping World’s latest financial report helps explain why.
Camping World Holdings Inc., the country’s largest RV dealer chain, reported another unprofitable quarter—and responded by pulling back, not pushing harder. For RV buyers, that shift carries some real-world consequences.
Used RVs are carrying the load
One of the clearest signals in the company’s numbers is this: Used RVs are selling better than new ones.
New RV demand remains soft, while used RV sales increased. That’s not unusual late in a downturn, but it matters because used units typically:
- Move faster
- Carry better margins
- Require less manufacturer incentive money
For buyers, this usually means more used inventory to choose from, especially late-model trade-ins. It also means dealers may be less motivated to slash prices on new rigs than shoppers expect.
If you’re shopping used, selection is improving. If you’re shopping new, patience—and comparison shopping—still matter.
Why new RV discounts aren’t falling off a cliff
Camping World is focused on preserving cash and paying down debt. One visible sign: The company paused its dividend to shareholders.
That decision doesn’t affect buyers directly, but it sends a message internally. This is a company in cost-control mode, not expansion mode. When dealers are watching cash closely, they’re often reluctant to spark aggressive price wars.
That doesn’t mean discounts disappear—but it does mean deep, across-the-board blowouts are less likely unless inventory becomes unmanageable.
Expect continued pressure in the service bay
When RV sales slow, dealerships lean harder on what keeps the lights on:
- Service labor
- Parts and accessories
- Extended service contracts and protection plans
Camping World’s results suggest that trend isn’t changing soon.
For RVers, that can translate into:
- Fewer “free” add-ons
- More frequent upsell conversations at service counters
- A sharper focus on warranty coverage and documentation
This doesn’t mean service quality will drop—but it does mean buyers should read contracts carefully and ask questions before signing on for extras.
Fewer surprises, fewer expansions
Another quiet takeaway: Camping World isn’t signaling big growth moves. Store counts appear stable, and management is focused on getting through the current cycle, not chasing rapid expansion.
For buyers, that stability cuts both ways. It reduces the risk of sudden closures, but it also means less incentive to over-discount just to gain market share.
The bottom line for RV buyers
Camping World isn’t panicking—but it is tightening its belt.
For RV shoppers, that likely means:
- Better used RV selection
- More measured pricing on new units
- Continued upsell pressure in service and warranties
- Fewer dramatic, fire-sale-style discounts
If you’re buying, this remains a market where preparation pays off. Know your alternatives, understand add-ons, and don’t assume a slow market automatically means a desperate dealer.
The deals are still out there—but they may take a little more digging than they did a year ago.
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Last place you want to buy an RV from, is Camping World!
Another reason to stay away from Camping World.
It sounds like their horrible reputation is finally catching up with them. They’re going to be trying to squeeze every last dollar out of every buyer, so “caveat emptor” applies even more now.
Maybe a little market contraction across the board can ease the ever increasing occupancy and pricing pressure.
Their stock price is 8.32 this weekend down from almost 30 1 1/2 years ago and has been dropping steadily.
Thank you for the information, Russ and Tina! I don’t think any other corporate entity has ever drawn my disdain more than Camping World. Consequently, their losses warm my cold heart. 😉 Have a great week and safe travels!