New TV commercial promotes RVing. What do you think?

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This is how the RV Industry Association (RVIA) is promoting RV sales. It’s evident from the commercial that the market it’s targeting is young, active consumers. Watch for this commercial on TV and online soon.

The commercial’s message is this: “Are you ready for something REAL? It’s time to Go on a Real Vacation.”

“The high-energy, fast-paced broadcast spot was created by Go RVing’s new creative agency, FCB in Chicago,” according to a press release. “The [TV] spot is geared toward outdoor enthusiasts with children in the home who are looking for alternatives to fly/cruise vacations.”

Commercials will run on The Tonight Show with Jimmy Fallon, The Late Late Show with James Cordon, sporting events including the NBA Playoffs, The Stanley Cup Playoffs, and Major League Baseball as well as news outlets CNN, MSNBC, and Fox News.

Most of those who respond to these ads will purchase low-end (“sticks and tin”) travel trailers in the $20,000 to $30,000 range.

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48 Comments
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Steve andersen
25 days ago

I’m a full timer, and would like to be selfish but everyone has the right to live and play however they like as long as it doesn’t affect others enjoyment.
Buyers beware of the quality or lack thereof.
Responsibility to be good stewards is common in most people, not all, sadly. Perhaps the opportunity to enjoy outdoors may seed that quality in some.
The need to support increased demand will profitable for forward looking entrepreneurs,…eventually,…we hope.

Rory R
27 days ago

I once thought that the RVIA was an entity that not only promoted the RV lifestyle, but they also pressed for changes in the industry and was a voice for those who bought into the lifestyle. I also thought the RVIA was the voice of reason acting as a interface between the industry and it’s clients. Well, I’ve been wrong before and I guess this won’t be the last time….l

George
28 days ago

I see RVs parked everywhere, as Millennials won’t be able to find camping spots.

KEN DIEBOLD
28 days ago

It’s the bright side of our lifestyle for sure. No one was wearing a mask in any clip. Not a realistic picture in National or local parks. It paints a picture of freedom from everything; even ones’ personal responsibility to this pandemic. Otherwise I think it’s an OK commercial.

Joe White
28 days ago

The commercial must be for youthful audiences because my old eyes couldn’t follow the ad. Maybe it was just me but I saw a focus on activities outside of the RV. Except for the very end, one could say it was about getting outdoors period. There was no focus on the joy of having your “home” with you and staying anywhere you want. Isn’t that what RVing is all about? It is for me. We won’t mention the regular maintenance required to keep it “on the road”. LOL

Ham Radio
29 days ago

We would rather the RVIA concentrate on improving industrywide quality control improvements in manufacturing. There is too much slipshod work being done that is not good for the long term health of the industry.

Todd
29 days ago

They missed the topical point. With an RV you can vacation whenever you want/can safely even if it’s to a campground a few miles away. People are longing for a change of scenery, however short or long or far.

Gene Bjerke
29 days ago

I guess I’m getting old, but this splatter-cut style of commercial does nothing for me, I just tune out. I guess all those activities that flew by are supposed to be fun you can have in an RV but it didn’t convince me.

JR Thornton
29 days ago

I understand the commercial but agree with Chuck and his assessment of readily available camp sites to accommodate this influx of new buyers. I cant fathom the reasoning that RIVA (and individual mfg’s) of not wanting to help increase the camping experience with easy access to camp sites. Very short sited. Chuck’s essay on the Piper Airplane Co was right on if the industry truly wants to be self sustaining.

Joe Marquez
29 days ago

I only see good deals next year on used RV’s.

Carolyn
29 days ago
Reply to  Joe Marquez

I hope you are right! I need to trade! Rookie mistake, bought the wrong thing.

Cheryl Bacon
29 days ago

I don’t see anything wrong with the ad. It is a typical ad. They are all made to draw people in and get interested in whatever they are selling. Seriously, how many of you have gotten a brand new car with a big red bow on it for a present? Every holiday season we see the same type of ad.

Chris Lynn
29 days ago

The commercial is RVing at its best. We all have had trips that were anything but the best. My experience in RVing has scenes like this but it is an exception. That’s not what RVing is about.

Mary Warner
29 days ago

I particularly like the part where the Northern Lights is something you can see while camping. Maybe you will luck out and see something in late August or September in Alaska, but to see as spectacular a display as the ad shows, you need to be in Fairbanks in winter. Not likely for a new or casual RVer – or most RVers for that matter. My experience has been that extreme cold and RVs don’t mix well.

Brenda W Odom
29 days ago

Wow! Not another car on the road. Not another hiker in the forest. Have it all to yourself! What alternate world is this?

John Koenig
29 days ago

Millennials have a very short attention span so, this ad might capture their interest. For people OVER 40, this ad is likely to miss the mark and, for seniors who are retiring, it really tells them nothing about what RVing is truly about. This ad might sell low end entry level RVs but, I doubt it will do much to move mid-level and high end units.

Patrick Granahan
29 days ago

These “Go RVing” television spots fail to mention the shortage of campgrounds and RV Parks…imagine the shock new owners are in for when they can’t find a place to park that sparkling new RV.

Buyers beware.

Larry C Pennington
29 days ago

Plus may have to pay $100.00 or more per month to store the RV.

Marvin
29 days ago

I spent decades in the advertising industry. It’s less an ad for RVing than an ad for a getaway lifestyle. I like to remind people that when you hit the road in an RV, you’re the same people when you get where you’re going that you were when you left. Having an RV doesn’t change any of that chemistry.

We hosted at a state park in Missouri a few years back. A noob in a brand-new 24′ bumper-pull came in on Monday afternoon for a six-day stay. It was him, his wife and four kids, age 4 to 14.

It rained every single day he was there, virtually non-stop. On my rounds toward the end of his stay i asked him how his week was.

“How would you like to be cooped up for a week in a shipping container with my wife and these four kids?”

I wonder where they are now?

Daniel
29 days ago

RVIA job is to use lifestyle to promote sales to a specific target audience. They’ve done that expertly. Those flashing pictures are planting seeds of “if I had, I could”. For the mountain biker it’s “if I had a RV I could stay closer and longer to where I mountain bike.”

Promoting the reality of RVing wouldn’t generate as many sales. A sales organization job is to meet the sales quotas. Anything that comes after the sale is someone else’s job.

I do wish RVIA promoted the responsibility that goes along with buying the RV. But that job falls on the shoulders of others.

Bob p
29 days ago

This time next year there will be tens of thousands of year old RVs that nobody knew how to winterize so half of them will require massive repairs, the people that originally bought them will be totally out of the league and just wanting to get out of their 20 year loans. It’s going to be interesting to say the least.

MORRIS E EAGLEMAN
29 days ago

Personally I liked the commercial. Instead of going on a cruise or a resort to be pampered people are getting away, exploring, and enjoying an active lifestyle.