Earlier this week, I had the opportunity to tour the headquarters of Lectric eBikes in Phoenix, Arizona. I was impressed!
As many of you know, I love my Lectric eBike®, so I was excited to see the new models and where and how mine was made.
I even have the chance to test out and report on their new XP4 Lectric bike. (I’ll write about it after I have a chance to thoroughly ride and test it out.) A lot of the improvements on the new model are based on customer feedback and, right away, I was glad to see that the key was moved to the side instead of underneath the frame.
Showroom
The last time I was at their headquarters was about three years ago to buy a set of mirrors. At that time, there were just two versions of bikes and just two people looking.
This time, it is a veritable showroom of bikes! There were demo models, open box models, and display models. The open box bikes are sold at a very deep discount and only at their Phoenix headquarters. A lot of people were looking at the bikes and test-driving them.
Tim DeClaire, Director of Communications, showed me around the headquarters. This is where any returned, opened-box bikes are sent. They are tested out, repaired if needed, and put out on the sales floor at a discount.
There is another huge four-story warehouse nearby where new bikes are stored before shipping to customers.
RVers love Lectric eBikes!
The large mural of an RV complete with a campfire showcases one of their major markets: RVers! RVers love Lectric eBikes!
The bikes are foldable to fit easily in an SUV, pickup, or an RV. The foldable aspect first drew me to Lectric, and then the ease and comfort of riding kept me there. We are campground hosts and see a huge number of electric bikes, including the Lectric brand, being ridden in Minnesota.
Lectric eBikes co-founders Levi Conlow (CEO) and Robby Deziel (CINO) grew up in Minnesota and designed their first eBike in 2019. The initial idea originated from Levi’s father, who was in search of an affordable eBike. He turned to Levi and his childhood friend, Robby, for help. The first Lectric bike was developed in a garage in Phoenix while Levi was finishing his degree at Grand Canyon University.
Electric bikes have become an increasingly popular method of transportation, exercise, and recreation. Lectric eBikes is the number one seller of electric bikes in the U.S. It is only behind Tesla in sales of electric vehicles. Getting to see the headquarters and test out the new model was very exciting.
Bike service
They also service customer bikes there. Being an entirely online business in the past, it had been difficult for consumers to get service from the company or from other bike service departments. Now, if in the Phoenix area, one can bring the bike there or choose from a list of more than 500 certified repair centers across the U.S.
Customer service
What impressed me the most was the customer service area. There are dozens of people in front of large-screen computers on phones taking orders, providing advice, and troubleshooting issues. Having called them in the past, I was happy with how helpful they were.
There was another area where content creation happened—managing the website, editing how-to videos, and creating advertising. I did not get to go into the top-secret product lab, though. Even Tim needs to be ushered in.
Bikes are everywhere!
With the new launch and sales, bikes are literally everywhere, even in the employee lunch area. The aroma of lunch wafted through the building. Lectric provides lunch to all its employees daily. Nice!
Photo and video studio
Many of the online how-to videos and bike photos are done in their photo studio. I personally loved that area as I was a studio photographer and manager for so many years. The bikes photographed are pristine, and the employees are so knowledgeable in all the videos. Unlike a number of companies, they have decided to keep the studio in-house.
Tariffs
As the bikes are produced in both Cambodia and China, the newly instituted tariffs affect Lectric too. Lectric, unlike so many other companies, has not raised its prices. It is committed to maintaining high-quality, affordable bikes. Their main Lectric bike is the same price as it was in 2022!
Yes, I realize this sounds a bit like a sales pitch, but I really was impressed and I personally love my Lectric bike!
My new review is coming soon. I can’t wait!
Visit their website to learn more about Lectric eBikes.
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RVT1210
We love our Lectric bikes also! We purchased the Black Jack belt drive bikes, not foldable the ones we got. Less maintenance, no derailer to worry about, and Fast! Of course we didn’t want to lift these all the time, we have a nice Kuat Piston 2 bike rack that we absolutely love and I roll the bikes up the ramp.
Three years in and we love our “Lectric bikes. They ride in a rack on the back of our Class C.
I agree Nanci, Lectric brand is building a great product, with pride. Powerful motors, great range, and the folding feature and locking mechanism is very well done and secure. We have 2, and love them. I do find them a bit weighty compared to some the nonfolding brands but overall I give Lectric brand 4.5 stars. I could do with a few less texts or emails from them everytime they have a sale but I suppose it is nice that they keep in touch.
Happy trails ✌️ 😎
Thank you for the story and pictures, Nanci! I easily can see that much more can be seen via a bike or ebike. However, we walk in order to give dog #3 some of the exercise he craves. I don’t think we’ll be without a dog, so I also think this remains something others have and do, but not us. Have a great holiday and week! Safe travels!