After a challenging stretch for the RV industry, Winnebago RV sales in 2025 show the company is turning a corner. The outdoor lifestyle brand closed out its fiscal year with a stronger fourth quarter. Now its leaders say the rebound could lead to more stability in RV prices and new product options heading into 2026.
For the quarter ending August 30, 2025, Winnebago pulled in $777.3 million in revenue, up nearly 8% from the same time last year. The company earned $13.7 million in profit, a solid improvement from a loss in 2024. Across the full year, sales totaled $2.8 billion, down about 6% overall. This is a reflection of lingering softness in the market and more discounting to keep inventory moving.
Winnebago RV sales 2025 show mixed results
Winnebago’s towable RV division saw sales slip about 8% for the year to $1.22 billion as buyers favored smaller, lower-priced models. However, profitability improved in the fourth quarter, thanks to tighter cost control and selective price increases. Maybe voting with your dollar actually does have an effect!
The motorhome division posted a 9% revenue drop to $1.16 billion for the year and finished slightly in the red, largely due to discounts and the cost of revamping its Winnebago-branded coaches. Still, the company said its new Grand Design motorhome line is gaining traction and bringing fresh energy to the segment.
CEO: Turnaround taking hold
Winnebago CEO Michael Happe credited the stronger finish to “a diversified product lineup” and better alignment between factory output and retail demand. He said dealer enthusiasm was high at September’s RV Open House, where the company unveiled new models for 2026.
For RVers, this could mean more choices, refreshed designs, and fewer extreme price swings in the year ahead—signs that one of the industry’s biggest names is finding its footing again.
Source: Winnebago press release
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OK Winnebago, now that you’ve turned the corner, how about a major emphasis on improving quality? Your major competitors are struggling with endless recalls and loss of consumer confidence, so now is the perfect time to differentiate yourself by building better products and improving the customer experience. You have a chance to turn the failing RV industry paradigm on its head and chart a new path forward. Carpe diem!