Competition among pickup truck manufacturers is always intense.
Ford still reigns, as it has for nearly 50 years. But just looking at the past five years, the statistics in the following chart reveal changing trends.

While Ford remained the top seller from 2017 through 2021, Chevrolet’s popularity increased. And Toyota made a strong case for the enduring Tacoma.
As detailed on several specialty pickup truck sites, including GoodCarBadCar.net, the Chevrolet Silverado 1500 Series became the top-selling truck in 19 states in 2021.
The most popular truck for the West Coast is the Toyota Tacoma. It sold more than any other truck in Washington, Oregon and California.
In 2023 Ford F-150 pickup truck lineup will include eight trims with a variety of configurations, including the recently announced off-road-oriented Rattler.
The varied offerings will include (with estimated MSRPs): XL, $32,000; Rattler, $40,000; XLT, $42,000; Lariat, $51,000; Tremor, $54,000; King Ranch, $61,000; Platinum, $64,000; Limited, $78,000.
In 2022, the strong pickup truck competition has continued. Here are the sales totals for the first quarter of the year ending on March 31.
2022 TRUCKS SALES JANUARY 1 – MARCH 31, 2022
Ford F-Series, 140,701
Ram Pickup, 127,116
Chevrolet Silverado, 121,107
GMC Sierra, 56,616
Toyota Tacoma, 53,182
Toyota Tundra, 22,643
Nissan Frontier, 22,406
Chevrolet Colorado, 21,693
Ford Maverick, 19,245
Jeep Gladiator, 17,912
Ford Ranger, 17,639
Honda Ridgeline, 9,189
Hyundai Santa Cruz, 8,400
Nissan Titan, 6,415
GMC Canyon, 6,160
GMC Hummer EV, 99
2021 TOTAL TRUCK SALES (TOP-FIVE)
Ford F-150, 726,004
Ram 1500, 569,388
Chevy Silverado, 519,774
Toyota Tacoma, 252,520
GMC Sierra, 248,924
James Raia, a syndicated columnist in Sacramento, California, publishes a free weekly automotive podcast and electronic newsletter. Sign-ups are available on his website, www.theweeklydriver.com. He can be reached via email: james@jamesraia.com.
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So net, GM owns the largest share since the Silverado and Sierra are essentially the same truck with different name plates on them.
Who in their right mind is buying those ugly tundra and titans? Worst pickups on the market
someone who can not stomach the recalls on the other vehicles
I feel my 2018 Silverado 1500 was a better truck than my 2021 F150 Hybrid I traded it for.