ATHENS, Texas – Greg Gerber, the founder of the RV industry website RV Daily Report, will return as owner and editor after selling the business in July 2017 to Terry and Evada Cooper. The Coopers were new to publishing and were unable to retain many of Gerber’s advertisers or readers, or build its audience.
Gerber met with the Coopers recently to discuss the website’s future. “It quickly became apparent that Greg needed to return to the helm and guide its direction,” said Evada Cooper. “He really does have a passion for the industry and lifestyle. He has a lot of ideas and the best way for him to implement them is by controlling RV Daily Report.”
Many RVtravel.com readers are familiar with Gerber and were disappointed when he departed. At the helm of RV Daily Report, he was one of only a few RV journalists who wrote honestly about tough topics, not always flattering to the industry. RVtravel.com often reprinted his editorials, which were popular with its readers.
Gerber said he was looking forward to climbing back into the editor’s seat. “The RV industry is comprised of thousands of incredible people, each with stories to share,” he explained. “I’m planning to tweak RV Daily Report’s coverage to make it more like a small-town newspaper. We’ll report on the people in the community as well as the news of the day.”
Gerber said he also intends to directly embrace the consumer market with more content, and the weekly edition will be devoted entirely to news and information of interest to people who own and use recreation vehicles.
The weekday newsletters will still focus on industry news, but the weekend editions will focus on consumer-related topics.
“I’ll still include business management stories, product information, press releases, etc., in the daily newsletters,” said Gerber. “However, because there are a lot of wonderful people involved in the RV industry, I’ll be zeroing in on those features.”