It may not come as a big surprise, but RV sales continue to slide—this data from RV industry numbers watcher Statistical Surveys Inc. Across North America, only 19,503 retail registrations were made in November 2023, the latest month for which data is available. That’s nearly 16% off when compared to November of 2022.
RV sales down 15.9% in November
From January through November 2023, there were a total of 363,491 new RV registrations recorded. Comparing to the same time period in 2022, a whopping 15.9% fall-off is shown. For those months in 2022, 432,661 new rigs were recorded as sold.
How does that stack up against rigs moving from manufacturers to dealers? As we reported earlier, the RVIA shipped 25,160 rigs in November 2023. For the manufacturers, that was a bit of good news. It was a first uptick in shipments for the entire year. Nevertheless, shipments for the first 11 months remained down significantly.
Towable RV sales for United States
• Travel Trailers – 11,848 in November 2023 (14,109 in November 2022; -16.0% year-over-year). Market share leaders: THOR Industries Inc. (38.6%), Forest River Inc. (36.9%), Grand Design RV Co. (8.2%).
• Fifth Wheels – 3,664 (4,194; -12.6%). Market share leaders: THOR (41.9%), Forest River (24.9%), Grand Design (17.5%).
• Camping Trailers – 244 (313; -22.0%). Market share leaders: Forest River (48.0%), Aliner (24.2%), Purple Line LLC (9.4%).
• Park Models – 164 (133; +23.3 %). Market share leaders: Skyline Champion (34.8%), Cavco Industries (18.9%), Kropf Mfg. Co. Inc. (12.8%).
Motorized RV sales for the United States
• Class A – 598 (693; -13.7%). Market share leaders: THOR (50.7%), Forest River (17.9%), Newmar Corp. (14.0%).
• Class C – 1,085 (1,258; -13.8%). Market share leaders: THOR (51.2%), Forest River (22.6%), Winnebago Motorized (11.1%).
Class B – 712 (870; -18.2%). Market share leaders: THOR (36.9%), Winnebago (28.4%), REV Recreation Group (7.4%).
##RVT1139b
Amazing with Forest River rep, that it dominates the market. Are there that many newbies out there? Buying the bling, not the substance.
Thanks for the data. Always interesting to see actual retail sales data vs the manufacturer shipments.
Would be really neat to see a 2019 pre-pandemic full year comparison as a baseline.
Thank you, Russ and Tina! Very interesting. 🙂 Well with Thor having over half of the Class A sales, I’ll guess that a similar percentage of Class A customers are dissatisfied with their RV. 😉 I am surprised that Newmar is shown with 14% of the Class A sales rather than attaching that number to its parent Winnebago. 🙂
Thank you, Russ and Tina! I have noticed that the manufacturer of RV #1 (REV Group) has reduced the American Coach models from 4 to 2 and offers fewer floor plans for the 2024 model year. They also stopped manufacturing/selling RVs under the Monaco brandname. Lastly, they seem to be increasing their focus on Class Bs, given the number of offerings now. So, I think REV clearly is retrenching.