Is it “déjà vu all over again”? It’s a few days too early to tell, but the most recent report on RV manufacturers’ sales to dealers indicates things are looking up. That’s a repeat of the last report, that one for January 2025 wholesale shipments. But not everyone has read the fine print in the contract. While wholesale shipments were up in January, on the dealer lots sales in January were off.
RV manufacturers’ sales to dealers up, but brass says, “remain cautiously optimistic”
Results for the RV Industry Association’s February 2025 survey of manufacturers found that total RV shipments ended the month with 32,871 units, an increase of 6.0% compared to the 31,024 units shipped in February 2024. To date, RV shipments are up 12.7% with 60,500 units through February.
“As pleasant spring temperatures debut across the country, RVers are eager to get outdoors and make lasting memories with family and friends—especially the 28 million Americans planning RV trips this spring,” said RV Industry Association President and CEO Craig Kirby. “While the industry has seen modest shipment growth this year, it’s essential to remain cautiously optimistic. The market is showing signs of recovery, but we must stay mindful of potential economic headwinds and the need for sustained consumer confidence.”
Cautiously optimistic, indeed. While RV dealers may be fattening up their lots, it remains to be seen if RV buyers will be willing to cut loose with their cash to purchase new units. Time will tell, as the “retail registration” figures for February should be out soon. As to the wholesale movement of new rigs, here are the brass tacks.
Looking at the details
Towable RVs, led by conventional travel trailers, ended the month up 9.9% from last February with 29,642 shipments. Motorhomes finished the month down (-20.1%) compared to the same month last year with 3,229 units.
Park Model RVs finished February up 16.7% compared to the same month last year, with 350 wholesale shipments.
We’ll update you so you can compare RV manufacturers’ sales to dealers to just what dealers have sold to customers as soon as the figures are available.
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Thank you for the updated information, Russ and Tina! Will be curious to see where tbe industry gets next year. Have a great day and safe travels!