Monday, September 26, 2022

MENU and RV industry surveys differ dramatically

(April 4, 2019) — Research of RV aftermarket consumers conducted by the RV Industry Association (RVIA) and reported in an RVIA news release shows that buyers prefer to purchase RV parts and accessories in stores. Sixty-three percent of the 800 respondents reported purchasing products in a retail location, according to the Aftermarket Parts and Accessories Customer Survey conducted in late 2018.

When asked where they purchased RV aftermarket parts and accessories, respondents indicated that one-in-five purchases (21 percent) were made where they purchase the RV, while 18 percent of purchases were made at a retail chain.

Another 16 percent of purchases were made at a local parts store, and 8 percent at another RV dealership.

The largest non-store option was Amazon at 17 percent.

The responses of a survey on showed a dramatically different picture, as you can see in the chart. Of the 2,173 respondents, nearly half — 49 percent — reported their “go to” place for RV parts and accessories was Thirty-seven reported that they preferred to buy from a bricks and mortar store. reader survey results


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