Wednesday, November 29, 2023


Winnebago ad campaign: Brilliant or stupid?


By Chuck Woodbury

Really, I have a sense of humor. I do. I try to understand all attempts at humor. Honest!

Well, here is one time I have failed. I don’t get it. I didn’t laugh. Actually, I cringed.

Winnebago has come up with a new ad campaign featuring Chicago Cubs manager Joe Maddon and his wife Jayne. The videos are short — 28 seconds each. There are four of them so far. One is below. I’d post all four, but I think this is all you need to see to get the idea. If you can’t live without seeing the other three, then click here.

According to Winnebago, the segments were filmed in front of a studio audience (which must have been pretty difficult inside a motorhome).

According to Winnebago:
The videos were filmed on location at the historic Essanay Studios sound stage in Chicago and each star – including the Grand Tour – was given the Hollywood treatment. The veteran film crew dressed the stage with trees, a campfire, lawn chairs and a sky to set the outdoor scene ala a classic ‘90s sitcom, and the rEvolution creative team topped it off with campy music and a pre-recorded audience laugh track to really bring the Meet the Maddons ‘TV show’ to life.”

What do you think? Is this the most brilliant ad campaign you’ve ever seen? Will it help Winnebago sell a bazillion motorhomes? Please answer the poll below. Maybe I’m just a grumpy old fart who has, through time, lost too many brain cells in the humor appreciation hemisphere of his brain. If so, I apologize for whining. . .


Chuck Woodbury
Chuck Woodbury
I'm the founder and publisher of I've been a writer and publisher for most of my adult life, and spent a total of at least a half-dozen years of that time traveling the USA and Canada in a motorhome.



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