(February 21, 2022) — Camping World Holdings, Inc. announced today that it has entered a partnership with Authentic Brands Group (ABG) to launch a new line of towable and motorized RVs by the iconic outdoor brand, Eddie Bauer. The Eddie Bauer Edition RV line will be exclusive in the United States. The new line of RVs is expected to debut the third quarter of this year online at CampingWorld.com, GanderRV.com, and at retail locations nationwide.
“Eddie Bauer has been a leader in outdoor gear and apparel for over a century and we’re excited about the launch of the new towable and motorized lines under such a strong brand,” said Marcus Lemonis, CEO and Chairman of Camping World.
The product offering will include several models of towable ultra-lite travel trailers, full-size travel trailers and mid-profile fifth wheels and Class A, B and C motorhomes.
In addition, Camping World has secured the rights to market a variety of Eddie Bauer branded items via its retail stores and websites. Product assortment includes outdoor gear, apparel, and outerwear, camping accessories, outdoor furniture, bedding, and pet accessories.
SOURCE: Camping World via Business Wire
Marcus Lamonis is money making machine!
If the RV is sold by Camping World, is the warranty good at every Camping World/Gander Mtn dealership ?
So the same white box RVs but with Eddie Bauer decals instead of the regular decals. Ok!
How do you destroy a storied brand like Eddie Bauer? No worries – let Lemonis at it!