Friday, October 7, 2022


Ya wanna camp next to a guy playing drums outside his RV?

The RV Industry Association has launched a new advertising campaign called GORV! It’s aimed at younger RVers, as you will see if you watch this. It opens with a young RVer outside his small camper van playing a set of drums. It runs one minute.

The industry noted:
“With launch plans unexpectedly interrupted when COVID-19 struck, the GORV! campaign pushed out with a soft launch instead. What could have been perceived as a setback, inevitably turned into a positive. Amid the pandemic, GORV! was able to reach a captive audience during stay-at-home orders. A whole new potential audience that is eager and receptive to how RVing offers them the freedom and flexibility they have been craving – just as stay-at-home orders are being lifted and just in time for summer travel season.”

The campaign is appearing on targeted social media such as Instagram, Snapchat and through popular social influencers. The campaign also runs on channels like Funny or Die, Buzzfeed, Wired, The Inertia, Powder, and Surfer, among others, directly targeted towards millennial audiences.

Most readers of are a few generations older than the target audience of this commercial. What do you think?

Does the idea of a neighbor playing drums in front of his RV turn you on? (Okay, it’s not meant to). Ah, the future of RVing. . .



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2 years ago

Depends on skill level, really. I wouldn’t say boo if Danny Carey set up next to me lol.

2 years ago

All generations not just the younger ones can be annoying during any activity.
Campers (all of us) just need to consensus and courteous to others.

2 years ago

The fire when the guy ejects from the back of his RV looked really safe! I wonder if I could install something like that for my ebike?

2 years ago

I liked the video. When I was young I was a lot more adventurous in my camping, and most of those camping trips involved motorcycles (probably as loud as those drums) and some pretty remote campsites. When my kids were growing up, we went to state and national parks on many camping trips. Now my husband and I enjoy our Class A in nice RV resorts. I can’t see any problem with the younger generation following a similar path. Have we really become that old and crotchety?

Stu Mathison
2 years ago

I only got 43 seconds into the pitch. I can’t stand the commercials or video posts aimed at the ADHD crowd.

2 years ago
Reply to  Stu Mathison

Agree with you 100% Stu. And when the commercial is over I sit there wondering what they were trying to sell.

2 years ago
Reply to  Stu Mathison

Just like millennials to make up a word like gorv. Maybe it sells better with the text crowd. I’m with you. Activities are fun but anything that emanates beyond your site is taboo in my book.

2 years ago

if somebody started playing drums near my boondocking site, we’d have a serious discussion.

2 years ago

Funny stuff, thanks.

2 years ago

That was one impressive flapjack!